Learn How to Find Insights In Your Data to Reduce Your CAC, Improve Your Onboarding or Increase User Retention
All growth executives and leaders love discovering insights like “70% of your users are on desktop” or “50% of your traffic lands on your homepage” but are these insights actually helping your business?
I’m interested in helping you find actionable insights that will impact your bottom line. This means spending less money to acquire users, improving the onboarding experience for new users and increasing long term user retention.
This is why I created a short video course that will show you the 6 reports that I think everyone in charge of growth should be looking at on a regular basis
To access this free video course, simply fill out the form below and get instant access.
MY IDEAS (AND CLIENT RESULTS) HAVE BEEN FEATURED IN:
The resources and training you need to get more growth out of your data.
Dealing with the Human Challenges of Data to Find Actionable Insights Webinar
In this webinar, I want to help you tackle the toughest unexpected challenge that companies will face: actually using the data.
Too many companies spend tons of money and resources on data that no one ever uses.
This is like running down the entire field and stopping at the 5-yard line. You’re almost there but are unable to close follow through.
Join for me free on Tuesday, November 19, at 8 am PST / 11 am EST / 5 pm CET.
Mobile Attribution: What Growth Leaders Need to Know to Get Started
Ah, mobile attribution. I love this topic because every company goes through the same emotional process when they start to learn about it.
The story starts like this. Company A is ready to scale their acquisition campaigns. They have been relying on app store data (from Apple and Google) to know where their installs are coming from. This is ok but there must be a better way. Someone has definitely solved this problem by now.
They start researching providers (which is a mistake) and realized that this is way more complicated than they thought. Even after they implement a mobile attribution provider, they still have unanswered questions and are likely quite confused. The entire experience is fraught with disappointment.
Let me spoil the rest of this article for you. When it comes to mobile apps, EVERYTHING IS HARDER. Attribution is not the exception to this rule.
However, you can still make progress towards your goals despite these difficulties. Let’s jump right in with some basic terminology.
What My Clients Are Saying
Practico helped us design an analytics strategy for our company that could help us accomplish our short term goals while laying a solid foundation for the future. Internally, we understood deeply how to make our product better but we lacked expertise around analytics and how to properly implement tools like Segment.com and Mixpanel.
Practico Analytics was essential for our implementation of a fully functioning analytics program within our company. Without our own in-house data expert, we could not have set up our analytics program without Practico. They started by helping us to analyze all the metrics we were currently tracking across the company, and what data we wished we were tracking. They then helped us to drill down and determine which metrics were essential for the stage of growth we were at. Finally, they helped us to design an automated system for tracking the data from all the disparate sources that our B to C company was dealing with. I cannot recommend them more highly.
Practico Analytics has helped us lay the proper analytics foundation for different projects by guiding us on the best practices of implementing tools like Segment, Mixpanel and Google Analytics. This foundation ensures that we are tracking the right metrics and are able to access the data that we need to make marketing and product decisions.
Before we started working with Practico Analytics, we had tried to implement Mixpanel but struggled to get any useful insights out of the tool. Our team didn't have much analytics experience which is why we reached out to Ruben. Ruben was able to help us create a tracking plan for Mixpanel and Segment.com which helped us track our users across our web and mobile apps. He also helped our development team properly implement this plan and he provided training on these tools to our management team. Our team is now able to see exactly what our users are doing inside our product.
Working with Ruben from Practico has been crucial to our business. He started by helping us audit our Google Analytics setup and found critical setup issues that affected our reporting. He then worked with us to sort through our data and helped us create our core reports while avoiding the sampling issue in Google Analytics.
Having him as an expert resource made it easier for our team to understand exactly what our users were doing and how we could present this information to our stakeholders.
Ruben from Practico Analytics is quite simply an Analytics wiz. Extremely professional, very knowledgeable and just amazingly helpful guy who will ensure you get your analytics tracking configured the right way, as trust me, it's so easy to make mistakes and put your data in a bad format.
Practico helped our engineering team stay focus on the thing we do very well: building a great product. They provided guidance on the best tools that would work for us over the long term and helped us understand the technical implications of tools like Segment.com. The Practico team gave me the confidence that we were implementing data in the best way possible and we weren't going to shoot ourselves in the foot in the long run.
Ruben from Practico Analytics helped us understand the weaknesses in how our team was using data and prepared a strategy that would allow us to solve these challenges and level up your analytics capabilities. I would highly recommend Ruben to any company that needs an outside perspective on how to solve critical issues like hiring the right people and selecting the right tools.