Testimonials

Working with Ruben from Practico has been crucial to our business. He started by helping us audit our Google Analytics setup and found critical setup issues that affected our reporting. He then worked with us to sort through our data and helped us create our core reports while avoiding the sampling issue in Google Analytics.

Having him as an expert resource made it easier for our team to understand exactly what our users were doing and how we could present this information to our stakeholders.

<#= testimonial.get('content') #>

profile-pic
Simon Turner Growth Manager

Practico helped our engineering team stay focus on the thing we do very well: building a great product. They provided guidance on the best tools that would work for us over the long term and helped us understand the technical implications of tools like Segment.com. The Practico team gave me the confidence that we were implementing data in the best way possible and we weren't going to shoot ourselves in the foot in the long run.

profile-pic
John Rush CTO

Ruben from Practico Analytics helped us understand the weaknesses in how our team was using data and prepared a strategy that would allow us to solve these challenges and level up your analytics capabilities. I would highly recommend Ruben to any company that needs an outside perspective on how to solve critical issues like hiring the right people and selecting the right tools.

profile-pic
Sam Magnant Finance & Strategy

<#= testimonial.get('content') #>

profile-pic
Paul Greenberg CEO

Ruben helped us understand how our app (Insights) was performing and how this would affect our redesign efforts. After launching our v2, we were able to see exactly how our users were adopting our new product and the impact of our redesign instead of assuming that something worked or didn't worked. He also served as trusted advisor for our company and always responded quickly to requests or questions.

profile-pic
Saisai Wright Product

Airbanq

Practico Analytics was essential for our implementation of a fully functioning analytics program within our company. Without our own in-house data expert, we could not have set up our analytics program without Practico. They started by helping us to analyze all the metrics we were currently tracking across the company, and what data we wished we were tracking. They then helped us to drill down and determine which metrics were essential for the stage of growth we were at. Finally, they helped us to design an automated system for tracking the data from all the disparate sources that our B to C company was dealing with. I cannot recommend them more highly.

profile-pic
Chris Boas Founder

Practico helped us design an analytics strategy for our company that could help us accomplish our short term goals while laying a solid foundation for the future. Internally, we understood deeply how to make our product better but we lacked expertise around analytics and how to properly implement tools like Segment.com and Mixpanel.

profile-pic
Gaston Blanchet Head of Growth

Practico Analytics has helped us lay the proper analytics foundation for different projects by guiding us on the best practices of implementing tools like Segment, Mixpanel and Google Analytics. This foundation ensures that we are tracking the right metrics and are able to access the data that we need to make marketing and product decisions.

profile-pic
Richard Chimelis Founder
 

Latest Live Event


Is Marketing Attribution Dead? Operating in a World Without Cookies, IDFA, and More Adblockers

Is Marketing Attribution Dead? Operating in a World Without Cookies, IDFA, and More Adblockers

Attribution is dying. Apple is limiting the IDFA, browsers want to remove cookies and more users are installing ad blockers. Is your business ready to deal with all these changes?

Spend 60 minutes with me learning how to operate in a world without cookies, IDFA, and more adblockers. You’ll learn how to survive this incoming wave and prepare yourself for future ones

Join me live on Thursday, September 24, 2020 at 8 AM PST / 11 am EST and 5 pm CEST.

4 Ways to Get More Insights

Before you ever write any code or purchase a six-figure software deal, you need the right strategy.

Once you have a solid strategy in place, I can help your team implement it rapidly.

You may have the best data in the world but if your team can’t use it, it’s useless.

I can deliver personalized keynotes or workshops to your company around data and growth.

 

About Ruben Ugarte


I help every person in your team use data to make higher quality decisions to lower acquisition costs, save hundreds of thousands of dollars and reclaim wasted time. I have done this with technology companies across 5 continents across all company stages.

 

Typical Client Results


Clients who work with me experience a wide range of results that include but are not limited to the list below.

Testimonials

Ruben from Practico Analytics helped us understand the weaknesses in how our team was using data and prepared a strategy that would allow us to solve these challenges and level up your analytics capabilities. I would highly recommend Ruben to any company that needs an outside perspective on how to solve critical issues like hiring the right people and selecting the right tools.

profile-pic
Sam Magnant Finance & Strategy

Ruben helped us understand how our app (Insights) was performing and how this would affect our redesign efforts. After launching our v2, we were able to see exactly how our users were adopting our new product and the impact of our redesign instead of assuming that something worked or didn't worked. He also served as trusted advisor for our company and always responded quickly to requests or questions.

profile-pic
Saisai Wright Product

<#= testimonial.get('content') #>

profile-pic
Simon Turner Growth Manager

Practico helped us design an analytics strategy for our company that could help us accomplish our short term goals while laying a solid foundation for the future. Internally, we understood deeply how to make our product better but we lacked expertise around analytics and how to properly implement tools like Segment.com and Mixpanel.

profile-pic
Gaston Blanchet Head of Growth

Airbanq

Practico Analytics was essential for our implementation of a fully functioning analytics program within our company. Without our own in-house data expert, we could not have set up our analytics program without Practico. They started by helping us to analyze all the metrics we were currently tracking across the company, and what data we wished we were tracking. They then helped us to drill down and determine which metrics were essential for the stage of growth we were at. Finally, they helped us to design an automated system for tracking the data from all the disparate sources that our B to C company was dealing with. I cannot recommend them more highly.

profile-pic
Chris Boas Founder

Practico Analytics has helped us lay the proper analytics foundation for different projects by guiding us on the best practices of implementing tools like Segment, Mixpanel and Google Analytics. This foundation ensures that we are tracking the right metrics and are able to access the data that we need to make marketing and product decisions.

profile-pic
Richard Chimelis Founder

Working with Ruben from Practico has been crucial to our business. He started by helping us audit our Google Analytics setup and found critical setup issues that affected our reporting. He then worked with us to sort through our data and helped us create our core reports while avoiding the sampling issue in Google Analytics.

Having him as an expert resource made it easier for our team to understand exactly what our users were doing and how we could present this information to our stakeholders.

Practico helped our engineering team stay focus on the thing we do very well: building a great product. They provided guidance on the best tools that would work for us over the long term and helped us understand the technical implications of tools like Segment.com. The Practico team gave me the confidence that we were implementing data in the best way possible and we weren't going to shoot ourselves in the foot in the long run.

profile-pic
John Rush CTO

<#= testimonial.get('content') #>

profile-pic
Paul Greenberg CEO

Latest Blog Posts

Latest Tweets


Techniques that every product team needs:

Trend Analysis
Active User Breakdown
Funnel Analysis
Feature Adoption
Retention Analysis
Stickiness
A/B Testing

What's your Everest when it comes to goals? 4 questions for product teams:

What stage of growth are you in?
What’s the dream if you could do anything?
What constraints are you dealing with?
What’s after this specific mountain?

A product analytics framework is like a lighthouse shining a guiding light towards the shore. You don’t have to sail through the darkness hoping that you come across land.

Is Marketing Attribution Dead? Join me live on Thursday, Sep 24 to learn how to operate in a World Without Cookies, IDFA, and More Adblockers.

Register here: https://t.co/XxKvO0rrgl https://t.co/UNfsQHONYC

The folks over at @moengage have created an amazing resource of customer engagement knowledge. I contributed a course titled "Building a Modern Data Stack in 30 Days".

Register here: https://t.co/Uog90TCX4b

Google Analytics is estimated to be running in at least 30M websites online. On an objective basis, Google Analytics is a fantastic product. It’s easy to install, can capture all the data you need without minimal configuration, and has an extensive suite of reports.
GET IN TOUCH