Do You Know What Your Users Are Doing Inside Your Product?

I’m not talking about high-level stats like sign ups or downloads. Those are easy to figure out.

I’m talking about specific and actionable insights like:

  • What attributes do my best users share e.g demographics, traffic source, etc?
  • What does an average user do after signing up for my product?
  • Where are users getting stuck in our onboarding funnel?

These are the kind of insights that can help you improve your key metrics by 10%, 50% and even 100%.

You can get these kinds of insights from different analytics tools. Mixpanel, Amplitude, Kissmetrics, Heap Analytics, Segment and the list goes on.

This is where we come in.

We specialize in two areas: product analytics and marketing analytics  for venture-backed and fast growing startups.

This means that we help you understand where your best users are coming from and what they do inside your product.

Learn more about us by reading what our clients are saying and through our free educational resources.

Product analytics helps you get this kind of insights and data.


  • Ruben from Practico Analytics was essential for our implementation of a fully functioning analytics program within our company. Without our own in-house data expert, we could not have set up our analytics program without Practico. They started by helping us to analyze all the metrics we were currently tracking across the company, and what data we wished we were tracking. They then helped us to drill down and determine which metrics were essential for the stage of growth we were at.Finally, they helped us to design an automated system for tracking the data from all the disparate sources that our B to C company was dealing with. I cannot recommend them more highly.
    CHRIS B.
  • Ruben from Practico Analytics helped us set up the right foundation for our Mixpanel data by working with us on creating a tracking plan and guiding our development team through our Mixpanel implementation. This has made it easier for us to start digging into our data to find answers to questions like "what are the critical actions or attributes that lead our free users to upgrade to a paid tier?" or "how do we improve our onboarding process?".
  • Ruben from Practico Analytics is quite simply a Mixpanel Guru and Analytics wiz. Extremely professional, very knowledgeable and just amazingly helpful guy who will ensure you get your Mixpanel and Segment (or any other tool) tracking configured the right way, as trust me, it's so easy to make mistakes and put your data in a bad format.
    SIMON T.
  • Ruben from Practico Analytics has helped us lay the proper analytics foundation for different projects by guiding us on the best practices of implementing tools like Segment, Mixpanel and Google Analytics. This foundation ensures that we are tracking the right metrics and are able to access the data that we need to make marketing and product decisions.