Testimonials

Working with Ruben from Practico has been crucial to our business. He started by helping us audit our Google Analytics setup and found critical setup issues that affected our reporting. He then worked with us to sort through our data and helped us create our core reports while avoiding the sampling issue in Google Analytics.

Having him as an expert resource made it easier for our team to understand exactly what our users were doing and how we could present this information to our stakeholders.

Practico helped our engineering team stay focus on the thing we do very well: building a great product. They provided guidance on the best tools that would work for us over the long term and helped us understand the technical implications of tools like Segment.com. The Practico team gave me the confidence that we were implementing data in the best way possible and we weren't going to shoot ourselves in the foot in the long run.

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John Rush CTO

Airbanq

Practico Analytics was essential for our implementation of a fully functioning analytics program within our company. Without our own in-house data expert, we could not have set up our analytics program without Practico. They started by helping us to analyze all the metrics we were currently tracking across the company, and what data we wished we were tracking. They then helped us to drill down and determine which metrics were essential for the stage of growth we were at. Finally, they helped us to design an automated system for tracking the data from all the disparate sources that our B to C company was dealing with. I cannot recommend them more highly.

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Chris Boas Founder

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Simon Turner Growth Manager

Practico Analytics has helped us lay the proper analytics foundation for different projects by guiding us on the best practices of implementing tools like Segment, Mixpanel and Google Analytics. This foundation ensures that we are tracking the right metrics and are able to access the data that we need to make marketing and product decisions.

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Richard Chimelis Founder

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Paul Greenberg CEO

Practico helped us design an analytics strategy for our company that could help us accomplish our short term goals while laying a solid foundation for the future. Internally, we understood deeply how to make our product better but we lacked expertise around analytics and how to properly implement tools like Segment.com and Mixpanel.

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Gaston Blanchet Head of Growth

Ruben from Practico Analytics helped us understand the weaknesses in how our team was using data and prepared a strategy that would allow us to solve these challenges and level up your analytics capabilities. I would highly recommend Ruben to any company that needs an outside perspective on how to solve critical issues like hiring the right people and selecting the right tools.

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Sam Magnant Finance & Strategy

Ruben helped us understand how our app (Insights) was performing and how this would affect our redesign efforts. After launching our v2, we were able to see exactly how our users were adopting our new product and the impact of our redesign instead of assuming that something worked or didn't worked. He also served as trusted advisor for our company and always responded quickly to requests or questions.

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Saisai Wright Product
 

Latest Live Event


Is Marketing Attribution Dead? Operating in a World Without Cookies, IDFA, and More Adblockers

Is Marketing Attribution Dead? Operating in a World Without Cookies, IDFA, and More Adblockers

Attribution is dying. Apple is limiting the IDFA, browsers want to remove cookies and more users are installing ad blockers. Is your business ready to deal with all these changes?

Spend 60 minutes with me learning how to operate in a world without cookies, IDFA, and more adblockers. You’ll learn how to survive this incoming wave and prepare yourself for future ones

Join me live on Thursday, September 24, 2020 at 8 AM PST / 11 am EST and 5 pm CEST.

4 Ways to Get More Insights

Before you ever write any code or purchase a six-figure software deal, you need the right strategy.

Once you have a solid strategy in place, I can help your team implement it rapidly.

You may have the best data in the world but if your team can’t use it, it’s useless.

I can deliver personalized keynotes or workshops to your company around data and growth.

 

About Ruben Ugarte


I help every person in your team use data to make higher quality decisions to lower acquisition costs, save hundreds of thousands of dollars and reclaim wasted time. I have done this with technology companies across 5 continents across all company stages.

 

Typical Client Results


Clients who work with me experience a wide range of results that include but are not limited to the list below.

Testimonials

Working with Ruben from Practico has been crucial to our business. He started by helping us audit our Google Analytics setup and found critical setup issues that affected our reporting. He then worked with us to sort through our data and helped us create our core reports while avoiding the sampling issue in Google Analytics.

Having him as an expert resource made it easier for our team to understand exactly what our users were doing and how we could present this information to our stakeholders.

Practico helped our engineering team stay focus on the thing we do very well: building a great product. They provided guidance on the best tools that would work for us over the long term and helped us understand the technical implications of tools like Segment.com. The Practico team gave me the confidence that we were implementing data in the best way possible and we weren't going to shoot ourselves in the foot in the long run.

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John Rush CTO

<#= testimonial.get('content') #>

profile-pic
Simon Turner Growth Manager

Practico Analytics has helped us lay the proper analytics foundation for different projects by guiding us on the best practices of implementing tools like Segment, Mixpanel and Google Analytics. This foundation ensures that we are tracking the right metrics and are able to access the data that we need to make marketing and product decisions.

profile-pic
Richard Chimelis Founder

Ruben helped us understand how our app (Insights) was performing and how this would affect our redesign efforts. After launching our v2, we were able to see exactly how our users were adopting our new product and the impact of our redesign instead of assuming that something worked or didn't worked. He also served as trusted advisor for our company and always responded quickly to requests or questions.

profile-pic
Saisai Wright Product

Practico helped us design an analytics strategy for our company that could help us accomplish our short term goals while laying a solid foundation for the future. Internally, we understood deeply how to make our product better but we lacked expertise around analytics and how to properly implement tools like Segment.com and Mixpanel.

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Gaston Blanchet Head of Growth

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Paul Greenberg CEO

Ruben from Practico Analytics helped us understand the weaknesses in how our team was using data and prepared a strategy that would allow us to solve these challenges and level up your analytics capabilities. I would highly recommend Ruben to any company that needs an outside perspective on how to solve critical issues like hiring the right people and selecting the right tools.

profile-pic
Sam Magnant Finance & Strategy

Airbanq

Practico Analytics was essential for our implementation of a fully functioning analytics program within our company. Without our own in-house data expert, we could not have set up our analytics program without Practico. They started by helping us to analyze all the metrics we were currently tracking across the company, and what data we wished we were tracking. They then helped us to drill down and determine which metrics were essential for the stage of growth we were at. Finally, they helped us to design an automated system for tracking the data from all the disparate sources that our B to C company was dealing with. I cannot recommend them more highly.

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Chris Boas Founder

Latest Blog Posts

Latest Tweets


What’s Your Everest? Choosing Goals for Your Team https://t.co/TVPVRjeVU5 https://t.co/IxTtCS2Rw4

Chris Nielsen – Designing Frictionless Digital Experiences, Breaking Data Silos, and More – Beyond Insights with Ruben Ugarte https://t.co/CG5t2CP6An https://t.co/iQMmfHc9Ak

When thinking of what goals to tackle, forget about the endless backlog of issues or the list of customer complaints that you have yet to solve. Think offensively instead of defensively.

Don’t copy what big companies are doing. Find your own path by learning what worked for them and combining it with what is unique about your team. That’s how you can end up with a product analytics framework to support growth at different company stages.

Designing your own product analytics framework:

First, communicate the strategy (your Everest) to the rest of the company.

Two, get the relevant resources to execute on this plan

Third, what data and tools (technology), do you need?

Fourth, how will you evaluate progress?

Techniques that every product team needs:

Trend Analysis
Active User Breakdown
Funnel Analysis
Feature Adoption
Retention Analysis
Stickiness
A/B Testing
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