Do You Know What Your Users Are Doing Inside Your Product?

I’m not talking about high level stats like signups or downloads. Those are easy to figure out.

I’m talking about specific and actionable insights like:

  • What attributes do my best users share e.g demographics, traffic source, etc?
  • What does an average user do after signing up for my product?
  • Where are users getting stuck in our onboarding funnel?

These are the kind of insights that can help you improve your key metrics by 10%, 50% and even 100%.

You can get these kind of insights from different analytics tools. Mixpanel, Amplitude, Kissmetrics, Heap Analytics, Segment and the list goes on.

All of these tools have 2 things in common.

One, they use events as a way of tracking what your users do. Two, you need to properly plan your implementation to avoid critical mistakes.

There’s a lot I can say about how to implement these kind of tools but let me just say one thing: Use an event tracking plan.

This is an Excel or Google Sheets document that will make it easy keep track of your events and event properties.

You can download the same template that I have used across multiple successful implementations, for free. Simply click the button below.

Download a Free Tracking Plan

An event tracking plan is the first step to getting actionable insights.


  • Ruben from Practico Analytics is quite simply a Mixpanel Guru and Analytics wiz. Extremely professional, very knowledgeable and just amazingly helpful guy who will ensure you get your Mixpanel and Segment (or any other tool) tracking configured the right way, as trust me, it's so easy to make mistakes and put your data in a bad format.
    SIMON T.
  • Ruben from Practico Analytics has helped us lay the proper analytics foundation for different projects by guiding us on the best practices of implementing tools like Segment, Mixpanel and Google Analytics. This foundation ensures that we are tracking the right metrics and are able to access the data that we need to make marketing and product decisions.
  • [On a short phone consultation about implementing Segment and Mixpanel], Ruben was very helpful; I even plan to continue to work with him.
    MATT B.