Do You Know What Your Users Are Doing Inside Your Web or Mobile App?

I’m not talking about high-level stats like sign ups or downloads. Those are easy to figure out.

I’m talking about specific and actionable insights like:

  • What attributes do my best users share e.g demographics, traffic source, etc?
  • What does an average user do after signing up for my product?
  • Where are users getting stuck in our onboarding funnel?

These are the kind of insights that can help you improve your key metrics by 10%, 50% and even 100%.

You can get these kinds of insights from different analytics tools. Mixpanel, Amplitude, Kissmetrics, Heap Analytics, Segment and the list goes on.

However, before you can start getting these insights, you need to implement one of these tools. To properly do that, you need to complete an Excel or Google Sheets tracking plan.

This is the one tool that can help you avoid most of the mistakes that come up when setting up event-driven analytics tools.

I prepared a short video that will show you how to do this plus I’ll give you the same template that I use with my own clients. You can download both of these things by clicking the link below:

Start Collecting the Data You Need

The right data can help you get insights and answers.

Work With Us One on One

Consulting for companies who need to rapidly accelerate growth.

Practico Analytics Blog

Read more about actionable strategies and tactics for getting more out of your data.

Speaking & Workshops

Delivering workshops and keynotes on how to use data to grow your company and products.

Web & Mobile Analytics Bundle

Web and Mobile App Analytics Bundle

Get everything you need to improve your data in one single download for just $19.99.


  • Before we started working with Practico Analytics, we had tried to implement Mixpanel but struggled to get any useful insights out of the tool. Our team didn't have much analytics experience which is why we reached out to Ruben. Ruben was able to help us create a tracking plan for Mixpanel and which helped us track our users across our web and mobile apps. He also helped our development team properly implement this plan and he provided training on these tools to our management team. Our team is now able to see exactly what our users are doing inside our product.
    CREATUBBLES - Web, iOS and Android Apps
  • Working with Ruben from Practico has been crucial to our business. He started by helping us audit our Google Analytics setup and found critical setup issues that affected our reporting. He then worked with us to sort through our data and helped us create our core reports while avoiding the sampling issue in Google Analytics. Having him as an expert resource made it easier for our team to understand exactly what our users were doing and how we could present this information to our stakeholders.
    VOTER'S EDGE - Web App
  • Practico Analytics was essential for our implementation of a fully functioning analytics program within our company. Without our own in-house data expert, we could not have set up our analytics program without Practico. They started by helping us to analyze all the metrics we were currently tracking across the company, and what data we wished we were tracking. They then helped us to drill down and determine which metrics were essential for the stage of growth we were at.Finally, they helped us to design an automated system for tracking the data from all the disparate sources that our B to C company was dealing with. I cannot recommend them more highly.
    CHRIS B.
    AIRBANQ - iOS and Android Apps
  • Ruben from Practico Analytics is quite simply a Mixpanel Guru and Analytics wiz. Extremely professional, very knowledgeable and just amazingly helpful guy who will ensure you get your Mixpanel and Segment (or any other tool) tracking configured the right way, as trust me, it's so easy to make mistakes and put your data in a bad format.
    SIMON T.
    AUTOLOTTO - Web, iOS and Android Apps
  • Practico Analytics has helped us lay the proper analytics foundation for different projects by guiding us on the best practices of implementing tools like Segment, Mixpanel and Google Analytics. This foundation ensures that we are tracking the right metrics and are able to access the data that we need to make marketing and product decisions.
    CAPTIVA COMPANIES - iOS and Android Apps




November 12, 2018

Are You Better Off Than Yesterday?

If you’re old enough, you likely recognized the title of this email/post right away. Ronald Reagan famously used the following phrase during the American Presidential election of 1980. “Are You Better Off Than You Were Four Years Ago?” President Carter struggled to provide an answer to that question. The rhetorical […]
November 5, 2018

The Power of the Right Message at the Right Time

Product messaging is a popular strategy that is heavily underutilized by most companies. While almost everyone sends messages to their users, they tend to be fairly basic. You have probably seen the series of 3-5 emails you might get after you sign up for a product. This simple drip is […]
October 30, 2018

Mixpanel + Practico Analytics Strategic Partnership

I’m excited to announce that Practico Analytics has officially joined the Mixpanel partnership program to better serve our clients. We have been working with Mixpanel for almost 3 years and I’m excited to see the launch of this partnership program. Mixpanel has been a crucial tool in the tool stack […]
October 29, 2018

Using Data to Better Understand the Impact of Commitment Filters in Your Product

Commitment filters are steps where users have to provide information (e.g. credit cards, identification, phone numbers, etc) before being allowed to use the product. A typical example here is to ask for a credit card before providing a free trial. There are different approaches to using these filters. Some people […]
October 25, 2018

Analytics Teardown for Mobile Gaming App (Case Study + Mobile App KPIs)

Note from Ruben: We have come to the last piece of our industry-specific analytics tracking plan series and want to end off on a whimsical note. So far, we’ve covered (1) Wistia, a SaaS analytics tracking plan with SaaS KPIs, (2) Meetup, a popular Marketplace app tracking plan and (3) […]