About Practico Analytics

Hi, I'm Ruben Ugarte, Founder at Practico Analytics.

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I spent the last few years helping other venture-backed companies learn how to properly set up and use analytics tools like Mixpanel, Segment.com and Amplitude.

Analytics is the backbone of any company and getting it wrong can prevent from you growing as fast as you would like. Getting analytics wrong can feel like you’re stumbling in the dark while trying to make crucial decisions and hoping for a good outcome.

If you get analytics right on the other hand, you will feel more confident in your decisions or experiments. Instead of gambling on marketing channels or new product features, you can let your data guide you.

I created Practico Analytics to help companies get analytics right.

What Clients & Readers Say About Practico Analytics

  • Working with Ruben from Practico has been crucial to our business. He started by helping us audit our Google Analytics setup and found critical setup issues that affected our reporting. He then worked with us to sort through our data and helped us create our core reports while avoiding the sampling issue in Google Analytics. Having him as an expert resource made it easier for our team to understand exactly what our users were doing and how we could present this information to our stakeholders.
    CHELSEA
    VOTER'S EDGE - Web App
  • Before we started working with Practico Analytics, we had tried to implement Mixpanel but struggled to get any useful insights out of the tool. Our team didn't have much analytics experience which is why we reached out to Ruben. Ruben was able to help us create a tracking plan for Mixpanel and Segment.com which helped us track our users across our web and mobile apps. He also helped our development team properly implement this plan and he provided training on these tools to our management team. Our team is now able to see exactly what our users are doing inside our product.
    PAUL
    CREATUBBLES - Web, iOS and Android Apps
  • Practico Analytics helped us set up the right foundation for our Mixpanel data by working with us on creating a tracking plan and guiding our development team through our Mixpanel implementation. This has made it easier for us to start digging into our data to find answers to questions like "what are the critical actions or attributes that lead our free users to upgrade to a paid tier?" or "how do we improve our onboarding process?".
    JOHN
    HYPEDDIT - SaaS Web App
  • Practico Analytics was essential for our implementation of a fully functioning analytics program within our company. Without our own in-house data expert, we could not have set up our analytics program without Practico. They started by helping us to analyze all the metrics we were currently tracking across the company, and what data we wished we were tracking. They then helped us to drill down and determine which metrics were essential for the stage of growth we were at.Finally, they helped us to design an automated system for tracking the data from all the disparate sources that our B to C company was dealing with. I cannot recommend them more highly.
    CHRIS B.
    AIRBANQ - iOS and Android Apps
  • Practico Analytics has helped us lay the proper analytics foundation for different projects by guiding us on the best practices of implementing tools like Segment, Mixpanel and Google Analytics. This foundation ensures that we are tracking the right metrics and are able to access the data that we need to make marketing and product decisions.
    RICHARD C.
    CAPTIVA COMPANIES - iOS and Android Apps
  • Ruben from Practico Analytics is quite simply a Mixpanel Guru and Analytics wiz. Extremely professional, very knowledgeable and just amazingly helpful guy who will ensure you get your Mixpanel and Segment (or any other tool) tracking configured the right way, as trust me, it's so easy to make mistakes and put your data in a bad format.
    SIMON T.
    AUTOLOTTO - Web, iOS and Android Apps

What Getting Analytics Right Looks Like

FINDING THE 2-3 ACTIONABLE METRICS THAT YOU SHOULD FOCUS ON (WHILE IGNORING HUNDREDS OF VANITY METRICS)

SETTING UP THE RIGHT TOOLS THAT WILL MAKE IT EASY TO TRACK PROGRESS ON YOUR KEY METRICS

FEELING CONFIDENT THAT YOU’RE MAKING THE RIGHT DECISIONS BECAUSE THEY ARE BACKED BY DATA