Get to Know Me
Who I Have
An overview of how I have helped companies around the world.
Clients across all industries
Readers to the Practico blog and website
Continents served globally
Years of industry experience
I help every person in your team use data to make higher quality decisions to lower acquisition costs, save hundreds of thousands of dollars and reclaim wasted time. I have done this with technology companies across 5 continents across all company stages.
Data is the backbone of any company and getting it wrong can prevent you from reaching your true growth potential. Getting data wrong can feel like you’re stumbling in the dark while trying to make crucial decisions and hoping for a good outcome.
If you get data right, on the other hand, you will feel more confident in your decisions. Instead of gambling on costly initiatives, you can let your data guide you.
Practico helped us design an analytics strategy for our company that could help us accomplish our short term goals while laying a solid foundation for the future. Internally, we understood deeply how to make our product better but we lacked expertise around analytics and how to properly implement tools like Segment.com and Mixpanel.
Practico helped our engineering team stay focus on the thing we do very well: building a great product. They provided guidance on the best tools that would work for us over the long term and helped us understand the technical implications of tools like Segment.com. The Practico team gave me the confidence that we were implementing data in the best way possible and we weren't going to shoot ourselves in the foot in the long run.
Working with Ruben from Practico has been crucial to our business. He started by helping us audit our Google Analytics setup and found critical setup issues that affected our reporting. He then worked with us to sort through our data and helped us create our core reports while avoiding the sampling issue in Google Analytics.
Having him as an expert resource made it easier for our team to understand exactly what our users were doing and how we could present this information to our stakeholders.
Ruben helped us understand how our app (Insights) was performing and how this would affect our redesign efforts. After launching our v2, we were able to see exactly how our users were adopting our new product and the impact of our redesign instead of assuming that something worked or didn't worked. He also served as trusted advisor for our company and always responded quickly to requests or questions.
Ruben from Practico Analytics helped us understand the weaknesses in how our team was using data and prepared a strategy that would allow us to solve these challenges and level up your analytics capabilities. I would highly recommend Ruben to any company that needs an outside perspective on how to solve critical issues like hiring the right people and selecting the right tools.
Practico Analytics was essential for our implementation of a fully functioning analytics program within our company. Without our own in-house data expert, we could not have set up our analytics program without Practico. They started by helping us to analyze all the metrics we were currently tracking across the company, and what data we wished we were tracking. They then helped us to drill down and determine which metrics were essential for the stage of growth we were at. Finally, they helped us to design an automated system for tracking the data from all the disparate sources that our B to C company was dealing with. I cannot recommend them more highly.
Practico Analytics has helped us lay the proper analytics foundation for different projects by guiding us on the best practices of implementing tools like Segment, Mixpanel and Google Analytics. This foundation ensures that we are tracking the right metrics and are able to access the data that we need to make marketing and product decisions.
Before we started working with Practico Analytics, we had tried to implement Mixpanel but struggled to get any useful insights out of the tool. Our team didn't have much analytics experience which is why we reached out to Ruben. Ruben was able to help us create a tracking plan for Mixpanel and Segment.com which helped us track our users across our web and mobile apps. He also helped our development team properly implement this plan and he provided training on these tools to our management team. Our team is now able to see exactly what our users are doing inside our product.
Ruben from Practico Analytics is quite simply an Analytics wiz. Extremely professional, very knowledgeable and just amazingly helpful guy who will ensure you get your analytics tracking configured the right way, as trust me, it's so easy to make mistakes and put your data in a bad format.