Analytics Consulting for Web and Mobile Apps

DO YOU NEED HELP WITH YOUR ANALYTICS TOOLS?

The first tool you implemented was most likely Google Analytics. Therefore, which meant all you had to do was add their code snippet to your website. In a few hours, you started to see all kinds of metrics show up in your Google Analytics dashboard. Such as time on page, users, sessions and what browsers your users were using.

However, advanced tools like Mixpanel and Intercom require you to write code BEFORE you ever see any useful data. This requirement is a big difference from just slapping some code on your website and capturing everything possible. Some startups only apply a “Google Analytics” mentality and decide to catch everything. “We will figure it out later,” they say.

Let’s look at the two most common problems encountered when startups start implementing advanced analytics tools.

Google Analytics overwhelming data

PROBLEM #1: HOW TO PROPERLY SET UP TOOLS FROM THE GET GO

There’s two components when working with tools like Mixpanel and Intercom, the “how to” and the “best practices”. The “how to” can be answered in a few minutes by skimming the documentation pages. Any developer will be able to quickly understand how to send analytics events.

This is how you send an event to Mixpanel in Javascript. Pretty straightforward for any developer.

The “best practices” is much trickier to figure.

Should we collect page views?
How do we use properties and events together?
How will these data look inside the tool?
This is where startups start to realize that they lack “analytics expertise”. They might understand the technical parts of how to send data but they don’t understand the best practices for specific tools.

Most startups end up tracking everything and then realizing that the data is useless and they never use it. This is worse than not implementing a tool at all. You now wasted all this time setting up a tool to collect data that you won’t use.

PROBLEM #2: HOW DIFFERENT TOOLS PLAY TOGETHER

The next problem that you will run into is understanding how your different tools will play together. You will quickly realize that you need a tool to help you track your marketing spending, a tool to help you measure product engagement, a tool to talk to your customers (customer support) and on it goes.

How do you decide what data goes into which tool? Is Google Analytics good for product engagement? If not, then what is Google Analytics good for?

This is a list of 40+ analytics tools which doesn’t even include tools for email marketing, A/B testing, etc.

To answer these questions, you will have to do some research but you don’t have time to do the research. You don’t have time to build up your “analytics expertise” while continuing to improve your product but without this research, you risk implementing the wrong tools and wasting, even more, time.

SOME OF THE TOOLS I CAN HELP YOU PROPERLY IMPLEMENT

MIXPANEL CONSULTING

I can help you properly set up everything in Mixpanel including events, properties and profiles. I can also help you setup advanced features such as Revenue and Notifications.

SEGMENT CONSULTING

I can help you understand and implement Segment through any of their popular libraries such as analytics.js (Javascript).

INTERCOM CONSULTING

I can help you properly implement Intercom events and create customer workflows to target the right users at the right time.

KISSMETRICS CONSULTING

I can help you set up Kissmetrics to properly capture events and profiles. I can also help you understand advanced functions like cohort analysis.

LOCALYTICS CONSULTING

I can help you understand how to use Localytics to improve your attribution and how to properly send events while avoiding data corruption issues.

GOOGLE ANALYTICS CONSULTING

I can help you better understand your Google Analytics data and set up crucial functions such as Goals. I can also help you use Segments to better analyze your data.

GOOGLE TAG MANAGER CONSULTING

I can help you understand the Google Tag Manager data layer and how to use things like Triggers, Variables and Tags. We can also discuss how to combine GTM with other tools like Mixpanel and Segment.

AMPLITUDE CONSULTING

I can help you properly track events in Amplitude through any of their popular libraries. I can also help you understand advanced functions such as Behavioral Cohorts.

HOW I CAN HELP YOU SOLVE THESE PROBLEMS?

1

What Tools Do You Need Right Now?

I look at your key metrics and then we figure out what tools you need right now to improve those metrics. This isn’t about implementing every tool possible but just the tools needed to help you achieve your business goals.

2

What Analytics Strategy Do You Need?

I will work with you to develop an analytics strategy that can grow with you. This means avoiding silos of data by setting the right foundation and looking at what tools you will need over the next 12-14 months.

3

How Do You Properly Implement Tools?

I will work with your development team to implement that tools that you need right now. We will create a tracking template which you can then just hand off to your developers for implementation.

4

How to Use Your Analytics Tools?

I will work with your entire company to understand how to use your analytics tools. This means understanding what metrics each team needs and how they can track improvements.

SUCCESS STORY: AUTOLOTTO

Helped AutoLotto Lay the Proper Analytics Foundation

We Helped AutoLotto lay the proper analytics foundation before they implemented Segment, Mixpanel and Google Analytics. The tracking plan included events for their pre-launch website, mobile apps and current marketing website.

SIMON T.

AUTOLOTTO


Ruben from Practico Analytics is quite simply a Mixpanel Guru and Analytics wiz. Extremely professional, very knowledgeable and just amazingly helpful guy who will ensure you get your Mixpanel and Segment (or any other tool) tracking configured the right way, as trust me, it's so easy to make mistakes and put your data in a bad format.

FAQS

WHY DO I NEED TO THINK ABOUT FUTURE TOOLS THAT I MIGHT NEED?

A small amount of research right now will save you a lot of headaches in the future. There’s a couple of decisions that you can take right now that will make it 100% easier to change tools in the future. Setting the proper foundation when you have little data is much easier than trying to do it when you have millions of events.

WHAT IF WE HAVE NEVER USED A SPECIFIC TOOL LIKE MIXPANEL, INTERCOM, SEGMENT ETC?

The tracking template that I create are designed to be easy to understand for any developer. They can simply grab the template and the documentation for a specific tool and write the necessary code to capture the right data. The hard part of implementing tools isn’t the how-to but the best practices behind each tool.

CAN YOUR TEAM DO THE IMPLEMENTATION INSTEAD OF US? HOW LONG DOES AN IMPLEMENTATION TAKE?

Yes, that is possible. Our team is capable of implementing any spec sheet across any of the common libraries such as Javascript, Ruby, etc.

HOW LONG DOES AN IMPLEMENTATION TAKE?

The planning and creation of the spec sheet can happen within 1-2 weeks while the actual implementation of the spec sheet (writing the necessary code) usually takes 1-2 days of development time including the testing to ensure that everything is working properly.

GET IN TOUCH FOR A FREE ANALYTICS PLANNING SESSION

In this planning session, I can help you create an analytics implementation strategy that covers the following:

  1. Understand exactly what analytics tools you need.
  2. Cover technical best practices for implementing tools like Mixpanel and Segment.
  3. Plan ahead for future tools and how to avoid vendor lock in with your data.
YesterdayAs soon as possibleMy timeline is flexible