Ruben Ugarte

December 10, 2018

Building Good Data Habits with Psychology

I’m fascinated by habits and the things we do a on regular basis. I recently finished a book called Atomic Habits by James Clear where he provides guidelines for how establish a new habit. These guidelines can transfer over to your team and help you build good “data habits”. Let’s […]
December 4, 2018

Ultimate Guide to Amplitude Analytics: Video Tutorials on Reports, Data Implementation and Overall Strategy

In our work, we get to research a lot of different analytics tools which means that I tend to see the same features over and over again, done in slightly different ways. However, when it comes to Amplitude, they have been able to create a product that is quite unique […]
December 3, 2018

Using Data to Train Your Intuition

Despite working with numbers all day long, I have come to appreciate the power of intuition. This can be a sensitive topic because intuition can be seen as “woo-woo” while numbers are facts and objective. Like most things, I don’t think think they need to be so black or white. […]
November 26, 2018

The Psychological Power of Small Wins

We all want to do lots of things, much more than we actually have time for. This is true in our personal lives and our work. I’m always fascinated when I talk to companies who have historically struggled with their data who tell me “this time it will be different”. […]
November 19, 2018

Are You Telling Stories With Your Data?

This week I came across a short presentation on how to the power of using stories when presenting your data. Let’s take a look at the typical way companies present data and how a better structure can make your presentations more impactful and engaging. The typical presentation structure looks like […]
November 12, 2018

Are You Better Off Than Yesterday?

If you’re old enough, you likely recognized the title of this email/post right away. Ronald Reagan famously used the following phrase during the American Presidential election of 1980. “Are You Better Off Than You Were Four Years Ago?” President Carter struggled to provide an answer to that question. The rhetorical […]
November 5, 2018

The Power of the Right Message at the Right Time

Product messaging is a popular strategy that is heavily underutilized by most companies. While almost everyone sends messages to their users, they tend to be fairly basic. You have probably seen the series of 3-5 emails you might get after you sign up for a product. This simple drip is […]
October 30, 2018

Mixpanel + Practico Analytics Strategic Partnership

I’m excited to announce that Practico Analytics has officially joined the Mixpanel partnership program to better serve our clients. We have been working with Mixpanel for almost 3 years and I’m excited to see the launch of this partnership program. Mixpanel has been a crucial tool in the tool stack […]
October 29, 2018

Using Data to Better Understand the Impact of Commitment Filters in Your Product

Commitment filters are steps where users have to provide information (e.g. credit cards, identification, phone numbers, etc) before being allowed to use the product. A typical example here is to ask for a credit card before providing a free trial. There are different approaches to using these filters. Some people […]
October 22, 2018

How to Measure the Baseline Performance for Your Product

Before you can improve anything in your product, you should have a solid understanding of your current baseline performance. Keep in mind that it will take you a few months to properly gauge your baseline performance which is why some companies never do it. To run a baseline analysis, here […]