Ruben Ugarte

December 14, 2016
How to Know What Factors Contribute to Your App Retention Rate

How to Know What Factors Contribute to Your App Retention Rate

Today’s post is all about improving your app retention rate. Either you love this topic or you wish we could skip it and go back to talking about how to acquire more users. Keep reading and you will realize how retention plays a huge role in user acquisition. I was […]
November 30, 2016

The Pros and Cons of Using Segment.com With Mixpanel & Other Analytics Tools

There’s a special analytics tool out there that is generating a lot of buzz and questions. You probably have seen it or heard of it. I’m of course referring to Segment.com (formerly Segment.io). Almost every company is trying to understand how this tool fits into their analytics strategy and how […]
November 15, 2016
KPI Reporting: 3 Principles for Creating Easy to Digest Analytics Reports

KPI Reporting: 3 Principles for Creating Easy to Digest Analytics Reports

KPI reporting is the last step or end to any successful analytics strategy. Finding the right analytics tools, implementing them and setting them up are just means to an end. The problem is that creating great KPI reports isn’t easy. With so many potential KPIs to choose from, and the […]
November 2, 2016

Creating an Analytics Strategy That Can Scale With Your Company

Today I want to talk about how to create an analytics strategy. I can already hear people clicking to exit their tabs or move away from their computers but don’t do it! This is actually a crucial component and skipping it can have serious consequences. You see, analytics will be […]
October 25, 2016

Using Web Analytics: Fundamental Principles You Need to Keep In Mind

Before looking at any tools or tactics, you need to understand the fundamental principles of web analytics. This is your guide for that.
September 8, 2016
Creating a KPI Dashboard for Business Metrics

KPI Dashboard: How to Easily Track Your Most Important Business Metrics

If you’re like most companies, you love checking your business metrics but you hate all the work needed to generate these reports. If that sounds like your company then you need a KPI dashboard.
August 23, 2016
Tag Manager: How to Easily Manage Your Marketing & Analytics Tools

Tag Manager: How to Easily Manage Your Marketing & Analytics Tools

If you have ever added analytics events to your app, you know it can be a pain to manage them. The common solution to this problem is to use a tag manager. If you’re aren’t familiar with tag managers then this article will give you a crash course in two of […]
August 16, 2016
Product Marketing: 10 Analytics Tactics for Exponential Startup Growth

Product Marketing: 10 Analytics Tactics for Exponential Startup Growth

In this post, I want to give you 10 analytics tactics that you can use right away to drastically improve your product marketing efforts. These hacks are things that I see companies get wrong all the time but can be easily fixed. As you read through them, I want you to keep […]
August 9, 2016
SaaS Analytics - The Best Tools for Analyzing Your Data [Case Study]

SaaS Analytics: The Best Tools for Analyzing Your Data [Case Study]

These are the best analytics tools for SaaS companies as voted by 13 experts.
July 5, 2016
Startup Growth: How the Right Mindset Changes Everything

Startup Growth: How the Right Mindset Changes Everything

The lessons I learned on growth hacking from NBA champions Kobe Bryant and Lebron James.