Ruben Ugarte

June 28, 2016
Scientific Method in Business: Lessons from Facebook's Exponential Growth

Scientific Method in Business: Lessons from Facebook’s Exponential Growth

Do you know what it takes to achieve exponential startup growth like Facebook? For reference, the chart for user growth at Facebook during the first few years is below. This is the classic “up and to the right” chart that we all want. So how do you achieve this kind of […]
June 21, 2016
Mobile App Retention Rates: What's a Good Retention Rate and How to Measure It

Mobile App Retention Rates: What’s a Good Retention Rate and How to Measure It

We all understand the importance of retaining the users we acquired especially as our marketing and sales costs increase. Good mobile app retention rates can even be the crucial difference in startups that succeed and startups that fail. Bad retention can kill your startup so let’s figure out how to […]
June 7, 2016
How to Choose The Right Analytics Tools That Will Help Your Startup Grow

Analytics Tools for Startups: Developing an Analytics Strategy for Growth

You need the right analytics tools to grow but how do you choose among hundreds of options? Its time to prepare an analytics strategy.
May 31, 2016
GA Event Tracking Vs Page View Tracking Plus Common Mistakes

GA Event Tracking Vs Page View Tracking Plus Common Mistakes

Do you know the difference between pageviews and events? Avoid these 5 common mistakes and save yourself a lot of time.
May 17, 2016
How to Create a Tracking Template for Your Mixpanel Implementation Preview Image

How to Create a Tracking Template for Your Mixpanel Implementation

Worried about Mixpanel errors? You can avoid them with a simple tracking template in Excel.
May 3, 2016
Mixpanel Reports: How to Create and Automate Your Reports

Mixpanel Reports: How to Create and Automate Your Reports

Save yourself time and create bookmarks in Mixpanel. Learn how here.
April 19, 2016
What Are Mixpanel Super Properties and Why You Should Use Them

What Are Mixpanel Super Properties and Why You Should Use Them

Are you using super properties in Mixpanel? Learn why you should here.
April 12, 2016
How to Properly Identify Users

Using Mixpanel Identify and Mixpanel Alias [Code Examples]

Learn how to properly identify users in Mixpanel through alias and identify.
April 5, 2016
A Crash Course on Mixpanel Terminology - What Are Events, Properties and Profiles

A Crash Course on Mixpanel Terminology: What Are Events, Properties and Profiles?

Do you know what events, properties and profiles mean in Mixpanel?
August 4, 2015
Marketing Analytics: How to Find the Best Tools For Your Business

Marketing Analytics: How to Find the Best Tools For Your Business

Choosing your first tool for marketing analytics is a surprisingly hard and important decision. The impact on this decision will have very strong effects in the short-term (actions you take) and will also affect your long-term options. Let’s take a look at the key things you need to consider and […]