Practico Analytics Blog

November 8, 2017
NPS Score: Does This Metric Live Up to the Hype?

NPS Score: Does This Metric Live Up to the Hype?

Has a “perfect” customer ever left you? This customer had it all. They checked all the right boxes (except perhaps a low NPS Score), they loved your product and they were excited to start working with you. Then one day, they cancel their account and contract. It feels like it […]
October 25, 2017
A Masterclass on Slack's $5.1B Growth Engine and UTM Parameters

A Masterclass on Slack’s $5.1B Growth Engine and UTM Parameters

Slack’s growth is insane. 2 million paid users. 6 million daily active users (DAU) $5.1 billion dollar valuation. There’s a lot of factors in this incredible growth but I want to focus on a critical component: marketing attribution. One of my favorite articles is an interview with Bill Macaitis, Slack’s […]
October 18, 2017
Crafting an Onboarding User Flow that Your Customers Rave About

Crafting an Onboarding User Flow that Your Customers Rave About

Have you ever bought a new product or service where you LOVED the experience? From how you were greeted, to the service you received and finally, the actual exchange of money. An amazing buying experience can be the difference between a one time purchase and becoming a customer for life. […]
October 11, 2017
#GrowthQuestions - How Do I Fix My Signup (or Onboarding) Conversion Funnel?

#GrowthQuestions – How Do I Fix My Signup/Onboarding Conversion Funnel?

There are 3 things on my bucket list that I MUST do before I die: Feed and hold a panda in my arms (like this guy) Go paragliding in Rio de Janeiro, Brazil Hold a “speed dating” style event where executives and marketers ask questions about how to improve their […]
October 3, 2017
Segment.com (formerly Segment.io) Video Course: Why You Should Use It and How to Start Collecting Data

Segment.com (formerly Segment.io) Video Course: Why You Should Use It and How to Start Collecting Data

Two years ago, I found myself helping a new client implement Mixpanel. We had a good idea of what we wanted to track and it was now just a matter of writing the necessary code. The client was excited. They were having critical issues converting users from a free account […]
July 28, 2017

Using Google Analytics Ecommerce Tracking to Hit 7 Figures in Revenue

It seems these days that everyone is running their own ecommerce shop. You can set up your store, find products to sell and start running ads all within an afternoon. Easy right? Maybe. However, while starting a store might be easier than ever, growing an ecommerce shop beyond 7 figures […]
June 29, 2017

Get More (and Better) Users By Doing Product Analytics Right

I remember when I read that email. One of my clients was shifting their focus to improving the retention of their web and mobile apps. I was excited. It was clear that this was their biggest problem but they weren’t spending enough time on it. Instead, they were trying to […]
May 23, 2017
Analytics Tools for Early Stage Startups [Presentation]

Analytics Tools for Early Stage Startups [Presentation]

This is a short presentation that I did in Vancouver, BC on the analytics tools that early stage startups should be using. I also covered how these tools will change as your company grows. The slides are full of useful notes and links which you can download by clicking the […]
May 18, 2017
How to Use Google Analytics (or Mixpanel) to Optimize Your Facebook Ads

How to Use Google Analytics (or Mixpanel) to Optimize Your Facebook Ads

One of the best ways to optimize your facebook ads is to use analytics tools. Leverage the power of your data (in a deep voice)! In this case, though, more data will give us context into how we could make our Facebook ads better. We typically focused on metrics like […]
April 6, 2017
The Ultimate Video Course for Mixpanel Analytics: Everything You Need to Know About Implementing and Using Mixpanel

Mixpanel Analytics Video Course: Everything You Need to Know to Start Collecting Data

Mixpanel is one of the world’s most advanced analytics tool but it requires the proper setup, otherwise you will not be able to get the most out of this tool. This course will show you how to properly plan your Mixpanel implementation and how to use the different Mixpanel reports to […]