September 23, 2020
How to Avoid Building a Shoddy Data Architecture

How to Avoid Building a Shoddy Data Architecture

Would you ever build a house without a blueprint? Then you shouldn’t build your data architecture without a roadmap. Otherwise, you’ll end up with uneven surfaces, a weak foundation, and a reduced value on your […]
September 16, 2020
Product Analytics Framework: Finding Your Everest and Inner Karate Kid

Product Analytics Framework: Finding Your Everest and Inner Karate Kid

Let me make this clear. If you’re not using a product analytics framework to guide your decisions, you’re wasting yours and your team’s time. Building great products is hard and you need all the help […]
September 9, 2020
Finding a Google Analytics Alternative that Puts Privacy First

Finding a Google Analytics Alternative that Puts Privacy First

Are you spying on your customers without their consent? This is what running Google Analytics can feel like but you can stop this and put privacy first in your business without sacrificing long term growth. […]
September 2, 2020
What is data privacy?

What Is Data Privacy? How to Protect Yourself and Your Company.

I’m not sure when the term “data privacy” became mainstream, but it happened in the last 3-4 years. The 2016 U.S. Presidential election became a prominent example of how data could be used to sway […]
August 12, 2020
Definition of Marketing Analytics & How Data Can Help Your Team

Definition of Marketing Analytics & How Data Can Help Your Team

My definition of marketing analytics is simple: Using data to support your decisions, campaigns, and actions to generate a positive ROI on your resources. Note that usage of the word “support”. It’s become popular to […]
August 5, 2020
SaaS Onboarding: How to Consistently Delight Users

SaaS Onboarding: How to Consistently Delight Users

To understand what a good SaaS onboarding experience looks like, think back to your most memorable interactions with other businesses. Perhaps they took place at a hotel while on vacation or maybe there’s a local […]
July 29, 2020
Design a Marketing Automation Strategy Using the 3Ps Framework

Design a Marketing Automation Strategy Using the 3Ps Framework

The beginning of any strategy is always exciting. The world is full of possibilities, and the sky’s the limit. I want to help you turn that into reality by filling in the gaps in your […]
July 15, 2020
Mixpanel vs Heap: Should You AutoTrack or Manually Instrument?

Mixpanel vs Heap: Should You AutoTrack or Manually Instrument?

Choosing tools is hard. I sometimes forget how complex the process can seem especially when the options are quite similar. The question of Mixpanel vs Heap is one of those situations. At a glance, they […]
July 8, 2020
5 Ideas On My Birthday Week

5 Ideas On My Birthday Week

I’m excited to be writing this post today because it’s my birthday! Technically, my birthday is tomorrow (July 8) so let’s just say it’s my birthday week. At this pace, I’ll soon be celebrating a […]
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