May 27, 2020
Stop Complicating Product Usage: Getting Started in 3 Steps

Stop Complicating Product Usage: Getting Started in 3 Steps

Ah the world of product usage. This is an idea that doesn’t need any pitching. Any company understands the value of it right away. Knowing how your users are engaging with your product is critical […]
May 20, 2020
The Secrets Behind 3 Marketing Automation Examples

The Secrets Behind 3 Marketing Automation Examples

Marketing automation is hot right now. It has been hot for a few years as more companies upgrade their technology stacks. In this post, I want to share 3 marketing automation examples that you could […]
May 13, 2020
Mixpanel vs Google Analytics in 2020_ Friends or Foes_

Mixpanel vs Google Analytics in 2020: Friends or Foes?

The question of Mixpanel vs Google Analytics pop-ups in my inbox on a weekly basis. Companies of all sizes are confused as to how to use these tools. Do they play well together? Do they […]
April 29, 2020

Why You Shouldn’t Build a Data Driven Culture

A data-driven culture seems to all the rage today but I don’t think this should be the culture. Data is meant to support your company, not drive it. The difference might seem minor to you […]
April 22, 2020
Data-Driven Design is An Oxymoron That Forgot About the User

Data-Driven Design is An Oxymoron That Forgot About the User

Data-driven design seems like a noble goal but I think it is misleading it. In this article, I’ll make an argument for why a user-driven design is better and how data can support this process. […]
April 15, 2020
Simplifying Your Data for Sales Analysis and More Insights

Simplifying Your Data for Sales Analysis and More Insights

Sales teams are sitting on a goldmine of data. The challenge is that sales teams don’t have much time to actually take this data for sales analysis, whether by them or by someone else. In […]
April 8, 2020
4-Step Framework for Data-Driven Decision Making With Case Studies

4-Step Framework for Data-Driven Decision Making With Case Studies

We are in the middle of the COVID-19 pandemic and it’s been fascinating to see governments make significant policy decisions on a daily basis. These policies are a great example of data-driven decision making in […]
April 1, 2020
Data For Sales_ What 80% Of Teams Get Wrong & What To Do Instead

Data For Sales: What 80% Of Teams Get Wrong & What To Do Instead

I’m fascinated by sales teams. They naturally attract people who get things done, have no time for excuses and are able to drive towards their goal, typically their quota. This is why it seems like […]
March 25, 2020
UTM Tags: What They Are and Real-World Usage from Slack, Airbnb, and Spotify

UTM Tags: What They Are and Real-World Usage from Slack, Airbnb, and Spotify

Being able to track the performance of your marketing campaigns is a fundamental challenge for all businesses. This is where UTM tags come into play. They are the building block of marketing attribution on the […]
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