Practico Analytics Blog

July 28, 2017

Using Google Analytics Ecommerce Tracking to Hit 7 Figures in Revenue

It seems these days that everyone is running their own ecommerce shop. You can set up your store, find products to sell and start running ads all within an afternoon. Easy right? Maybe. However, while starting a store might be easier than ever, growing an ecommerce shop beyond 7 figures […]
June 29, 2017

Get More (and Better) Users By Doing Product Analytics Right

I remember when I read that email. One of my clients was shifting their focus to improving the retention of their web and mobile apps. I was excited. It was clear that this was their biggest problem but they weren’t spending enough time on it. Instead, they were trying to […]
May 23, 2017
Analytics Tools for Early Stage Startups [Presentation]

Analytics Tools for Early Stage Startups [Presentation]

This is a short presentation that I did in Vancouver, BC on the analytics tools that early stage startups should be using. I also covered how these tools will change as your company grows. The slides are full of useful notes and links which you can download by clicking the […]
May 18, 2017
How to Use Google Analytics (or Mixpanel) to Optimize Your Facebook Ads

How to Use Google Analytics (or Mixpanel) to Optimize Your Facebook Ads

One of the best ways to optimize your facebook ads is to use analytics tools. Leverage the power of your data (in a deep voice)! In this case, though, more data will give us context into how we could make our Facebook ads better. We typically focused on metrics like […]
April 6, 2017
The Ultimate Video Course for Mixpanel Analytics: Everything You Need to Know About Implementing and Using Mixpanel

The Ultimate Mixpanel Analytics Video Course: Everything You Need to Know About Implementing and Using Mixpanel

Mixpanel is one of the world’s most advanced analytics tool but it requires the proper setup, otherwise you will not be able to get the most out of this tool. This course will show you how to properly plan your Mixpanel implementation and how to use the different Mixpanel reports to […]
February 21, 2017
5 Things Non-Technical Founders Should Know About Analytics (Hint: Not SQL)

5 Things Non-Technical Founders Should Know About Analytics (Hint: Not SQL)

As a startup founder, you have a million of things to do and getting your analytics setup can be seen as a “we’ll do it later” type of task. This is especially true for non-technical founders who may not have technical expertise to figure out how to tackle an analytics […]
February 7, 2017

How Mint.com Uses Messages to Improve Retention (and How You Can Copy Their Tactics)

Let me paint a picture that you might have experienced. Your marketing team just completed an expensive acquisition campaign yesterday. You acquired thousands of new users and you’re already thinking of how to scale this tactic. You then open your analytics tool to pull up a retention report and it […]
December 14, 2016

How to Know What Factors Contribute to Customer Retention Within Your App

Today’s post is all about improving customer retention. Either you love this topic or you wish we could skip it and go back to talking about how to acquire more users. Keep reading and you will realize how retention plays a huge role in user acquisition. I was inspired to […]
November 30, 2016

The Pros and Cons of Using Segment.com With Mixpanel & Other Analytics Tools

There’s a special analytics tool out there that is generating a lot of buzz and questions. You probably have seen it or heard of it. I’m of course referring to Segment.com (formerly Segment.io). Almost every company is trying to understand how this tool fits into their analytics strategy and how […]
November 15, 2016

KPI Reporting: 3 Principles for Creating Easy to Digest Analytics Reports

KPI reporting is the last step or end to any successful analytics strategy. Finding the right analytics tools, implementing them and setting them up are just means to an end. The problem is that creating great KPI reports isn’t easy. With so many potential KPIs to choose from, and the […]