April 22, 2020
Data-Driven Design is An Oxymoron That Forgot About the User

Data-Driven Design is An Oxymoron That Forgot About the User

Data-driven design seems like a noble goal but I think it is misleading it. In this article, I’ll make an argument for why a user-driven design is better and how data can support this process. […]
April 15, 2020
Simplifying Your Data for Sales Analysis and More Insights

Simplifying Your Data for Sales Analysis and More Insights

Sales teams are sitting on a goldmine of data. The challenge is that sales teams don’t have much time to actually take this data for sales analysis, whether by them or by someone else. In […]
April 8, 2020
4-Step Framework for Data-Driven Decision Making With Case Studies

4-Step Framework for Data-Driven Decision Making With Case Studies

We are in the middle of the COVID-19 pandemic and it’s been fascinating to see governments make significant policy decisions on a daily basis. These policies are a great example of data-driven decision making in […]
April 1, 2020
Data For Sales_ What 80% Of Teams Get Wrong & What To Do Instead

Data For Sales: What 80% Of Teams Get Wrong & What To Do Instead

I’m fascinated by sales teams. They naturally attract people who get things done, have no time for excuses and are able to drive towards their goal, typically their quota. This is why it seems like […]
March 25, 2020
UTM Tags: What They Are and Real-World Usage from Slack, Airbnb, and Spotify

UTM Tags: What They Are and Real-World Usage from Slack, Airbnb, and Spotify

Being able to track the performance of your marketing campaigns is a fundamental challenge for all businesses. This is where UTM tags come into play. They are the building block of marketing attribution on the […]
March 18, 2020

Building a Modular Marketing Stack in 2020 Including Top Tools

Designing a marketing stack for your company is both parts exciting and overwhelming. There are hundreds of options and companies don’t have time to explore them all. You’re focused on growth and not becoming an […]
March 11, 2020
Demystifying Causation vs. Correlation In Your Product With Real-World Examples

Demystifying Causation vs Correlation In Your Product With Real-World Examples

As teams go deeper into analyzing their product, they are bound to come across a question that might haunt their dreams: are we looking at causation vs correlation? All teams will discover patterns in how […]
March 4, 2020
North Star Metric Guide: Lessons from Amazon, Airbnb, Spotify & Gojek

North Star Metric Guide: Lessons from Amazon, Airbnb, Spotify & Gojek

Simplification and common sense are surprisingly rare these days. It’s not because companies don’t want these things but because it is really easy to overcomplicate how you approach things. Metrics and KPIs are no different […]
February 26, 2020
Design KPI Dashboards People Actually Understand [Examples & Best Tools]

Design a KPI Dashboard People Actually Understand [Examples & Best Tools]

Every company knows the value of having the right KPI dashboard. Making your data public to your team keeps everyone in the loop and helps them make better decisions. The companies I work already know […]
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