July 1, 2020
Appsflyer vs Firebase: Which is Better for Attribution?

Appsflyer vs Firebase: Which is Better for Attribution?

Attribution is a fundamental question mobile apps need to answer. Unlike web attribution, mobile attribution is hard. Really hard. This is why you will need a tool to help you do it and why we […]
June 24, 2020
Google Data Studio vs Tableau in Two Real-Life Stories

Google Data Studio vs Tableau in Two Real-Life Stories

Being able to summarize your data in a single place (manually or automatically) is a huge win for companies (and data cultures). However, selecting a vendor that can do this isn’t easy. I’m frequently asked […]
June 17, 2020
Google Analytics vs Amplitude: Critical Things to Consider

Google Analytics vs Amplitude: Critical Things to Consider

There’s something about a showdown that is exciting. We love to compare things. Apple vs Google, Coke vs Pepsi, and even things like summer vs winter. The same applies to software tools. In this article, […]
June 10, 2020
The Hidden Benefits (and Costs) of Marketing Automation

The Hidden Benefits (and Costs) of Marketing Automation

Ah the benefits of marketing automation. This is a topic that I see twisted in all kinds of ways. There is a lot you can do with automation. There is also significant work to get […]
May 27, 2020
Stop Complicating Product Usage: Getting Started in 3 Steps

Stop Complicating Product Usage: Getting Started in 3 Steps

Ah the world of product usage. This is an idea that doesn’t need any pitching. Any company understands the value of it right away. Knowing how your users are engaging with your product is critical […]
May 20, 2020
The Secrets Behind 3 Marketing Automation Examples

The Secrets Behind 3 Marketing Automation Examples

Marketing automation is hot right now. It has been hot for a few years as more companies upgrade their technology stacks. In this post, I want to share 3 marketing automation examples that you could […]
May 13, 2020
Mixpanel vs Google Analytics in 2020_ Friends or Foes_

Mixpanel vs Google Analytics in 2020: Friends or Foes?

The question of Mixpanel vs Google Analytics pop-ups in my inbox on a weekly basis. Companies of all sizes are confused as to how to use these tools. Do they play well together? Do they […]
April 29, 2020

Why You Shouldn’t Build a Data Driven Culture

A data-driven culture seems to all the rage today but I don’t think this should be the culture. Data is meant to support your company, not drive it. The difference might seem minor to you […]
April 22, 2020
Data-Driven Design is An Oxymoron That Forgot About the User

Data-Driven Design is An Oxymoron That Forgot About the User

Data-driven design seems like a noble goal but I think it is misleading it. In this article, I’ll make an argument for why a user-driven design is better and how data can support this process. […]
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