Practico Analytics Blog

October 22, 2018

How to Measure the Baseline Performance for Your Product

Before you can improve anything in your product, you should have a solid understanding of your current baseline performance. Keep in mind that it will take you a few months to properly gauge your baseline performance which is why some companies never do it. To run a baseline analysis, here […]
October 15, 2018

Hidden Benefits of GDPR Compliance

GDPR has been a popular topic over the last few months after the EU privacy laws came into effect. They are meant to force companies to take better care of their data. Too many companies collect everything they can but don’t spend enough time trying to keep that data secure. […]
October 8, 2018

Are You Spending the Appropriate Resources on These Key Analytics Categories?

Over the past few months, I have been thinking about the appropriate split of resources (money, time, etc) that should be given to the different parts of an analytics strategy. I organize came up with 3 broad categories: Tools, Analysis & Action. Tools are what you used to generate reports, Analysis […]
October 1, 2018

Should You Track Everything Within Your Product?

I noticed that the default position for people (and companies) is to collect as much data as possible. In a way, this makes sense. The more data you have, the better decisions you can make. Lacking data is worse than having too much data or so it seems. In practice, […]
September 27, 2018
Product Messaging Tool Comparison: Intercom vs Customer.io vs Zendesk Connect

Product Messaging Tool Comparison: Intercom vs Customer.io vs Zendesk Connect

Hi everyone, my name is Ruben and I’m the founder of Practico Analytics, and today I wanted to walk you through a bit of a comparison of different tools that you can use to do product messaging or marketing messaging. This is a pretty common request these days, specifically companies […]
September 24, 2018
Insight of The Week - Sept 24 2018

How Fast Does Your Team Deal With Simple Requests?

I have noticed something interesting about companies who make progress on their goals and KPIs. The people within these companies are able to quickly take action on simple requests. This may sound obvious but there is a huge difference in how long things take at different companies. Let’s use a […]
September 13, 2018
How Granular Should My Data Be As I Get Started?

How Granular Should My Data Be As I Get Started?

One of the most popular questions I receive from readers (and clients) is around the level of granularity that you should aim for during your initial data implementation. In other words, should you list all the possible metrics that you could track or limit it to a select few? To […]
August 23, 2018

Analytics Teardown for eCommerce Products using Indochino (Case Study + eCommerce KPIs)

Note from Ruben: We have built up good momentum with our tracking plan series and I’m excited to release our third installment. So far, we’ve created a case study (with Marketplace KPI examples) for Meetup. We’ve also looked at Wistia and how they could go ahead and create a tracking […]
August 16, 2018

Analytics Teardown for SaaS Products using Wistia (Case Study + SaaS KPI Examples)

Note from Ruben: I’m excited to share the second article in our tracking plan series. Our free tracking plan resource is one of the most popular templates we offer today and we recently decided to improve this template by showing you exactly how we would fill it out for different industry […]
August 4, 2018

Analytics Teardown for Marketplace Products using Meetup.com (Case Study + KPI Examples)

Note from Ruben: One of my favorite things that we get to do here at Practico is creating actionable content that any company can use to improve their current analytics data. This is what led us to provide a free tracking plan template which has become one of our most […]