September 27, 2018
Product Messaging Tool Comparison: Intercom vs Customer.io vs Zendesk Connect

Product Messaging Tool Comparison: Intercom vs Customer.io vs Zendesk Connect

Hi everyone, my name is Ruben and I’m the founder of Practico Analytics, and today I wanted to walk you through a bit of a comparison of different tools that you can use to do […]
May 2, 2018
Tracking Plan: How This Document is the Backbone of a Successful Analytics Strategy

Tracking Plan: How This Document is the Backbone of a Successful Analytics Strategy

Let’s be honest, talking about a tracking plan isn’t the sexiest topic in analytics. It’s more interesting to talk about how machine learning can help you analyze your data, how you could do personalization at […]
April 18, 2018

Amplitude vs Mixpanel: Understand the Pros and Cons of Each Tool

One of the most common questions I get from readers and clients are my thoughts on the whole Amplitude vs Mixpanel debate. Companies struggle to choose between them because they appear to be quite similar. […]
October 18, 2017
App Onboarding Best Practices: Lessons from Slack, Stripe and Spotify

App Onboarding Best Practices: Lessons from Slack, Stripe and Spotify

When was the last time that you were wowed as your were purchasing something? This can include how you were greeted, the service you received and the actual exchange of money. If I had to […]
October 11, 2017
Customer Onboarding Metrics for High Growth Products and Teams

Customer Onboarding Metrics for High Growth Products and Teams

One of my favorite parts of any presentation is the Q&A portion. Sometimes I even get to answer questions for 20 – 30 minutes. My second favorite thing would be to hold a panda in […]
June 29, 2017
Product Analytics: Everything You Need to Know Including Advanced Tactics

Product Analytics: Everything You Need to Know Including Advanced Tactics

I remember when I read that email. One of my clients was doubling down on their product analytics. I was excited. It was clear that this was their biggest problem but they weren’t spending enough […]
May 18, 2017
How to Use Google Analytics (or Mixpanel) to Optimize Your Facebook Ads

How to Use Google Analytics (or Mixpanel) to Optimize Your Facebook Ads

One of the best ways to optimize your facebook ads is to use analytics tools. Leverage the power of your data (in a deep voice)! In this case, though, more data will give us context […]
February 7, 2017
How Mint.com Uses Automated Customer Lifecycle Notifications to Improve Retention

How Mint.com Uses Customer Lifecycle Notifications to Improve Retention

Let me paint a picture that you might have experienced. Your marketing team just completed an expensive acquisition campaign yesterday. You acquired thousands of new users and you’re already thinking of how to scale this […]
November 30, 2016
Segment Analytics: Pros and Cons of Using It With Mixpanel & Other Tools

Segment Analytics: Pros and Cons of Using It With Mixpanel & Other Tools

There’s a special analytics tool out there that is generating a lot of buzz and questions. You probably have seen it or heard of it. I’m of course referring to Segment.com (or Segment Analytics). Almost […]
GET INSIGHTS