January 31, 2019
Definitive Guide for Mixpanel Analytics

Mixpanel: The Definitive Guide (2020 Update)

Mixpanel is an advanced analytics tool that requires the proper setup, otherwise, you will not be able to get the critical insights that you’re looking for. This guide will show you how to properly plan […]
January 15, 2019
Segment io: The Definitive Guide

Segment io: The Definitive Guide (2020 Update)

Two years ago, I found myself helping a new client implement Mixpanel. We had a good idea of what we wanted to track and it was now just a matter of writing the necessary code. […]
January 10, 2019
Definitive Guide for Amplitude Analytics

Amplitude Analytics: The Definitive Guide (2020 Update)

In our work, we get to research a lot of different analytics tools (such as Amplitude Analytics) which means that I tend to see the same features over and over again, done in slightly different […]
September 27, 2018
Product Messaging Tool Comparison: Intercom vs Customer.io vs Zendesk Connect

Product Messaging Tool Comparison: Intercom vs Customer.io vs Zendesk Connect

Hi everyone, my name is Ruben and I’m the founder of Practico Analytics, and today I wanted to walk you through a bit of a comparison of different tools that you can use to do […]
May 2, 2018
Tracking Plan: How This Document is the Backbone of a Successful Analytics Strategy

Tracking Plan: How This Document is the Backbone of a Successful Analytics Strategy

Let’s be honest, talking about a tracking plan isn’t the sexiest topic in analytics. It’s more interesting to talk about how machine learning can help you analyze your data, how you could do personalization at […]
April 18, 2018

Amplitude vs Mixpanel: Understand the Pros and Cons of Each Tool

One of the most common questions I get from readers and clients are my thoughts on the whole Amplitude vs Mixpanel debate. Companies struggle to choose between them because they appear to be quite similar. […]
October 18, 2017
App Onboarding Best Practices: Lessons from Slack, Stripe and Spotify

App Onboarding Best Practices: Lessons from Slack, Stripe and Spotify

When was the last time that you were wowed as your were purchasing something? This can include how you were greeted, the service you received and the actual exchange of money. If I had to […]
October 11, 2017
Customer Onboarding Metrics for High Growth Products and Teams

Customer Onboarding Metrics for High Growth Products and Teams

One of my favorite parts of any presentation is the Q&A portion. Sometimes I even get to answer questions for 20 – 30 minutes. My second favorite thing would be to hold a panda in […]
June 29, 2017
Product Analytics: Everything You Need to Know Including Advanced Tactics

Product Analytics: Everything You Need to Know Including Advanced Tactics

I remember when I read that email. One of my clients was doubling down on their product analytics. I was excited. It was clear that this was their biggest problem but they weren’t spending enough […]
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