January 31, 2019
Mixpanel is an advanced analytics tool that requires the proper setup, otherwise, you will not be able to get the critical insights that you’re looking for. This guide will show you how to properly plan […]
January 15, 2019
Two years ago, I found myself helping a new client implement Mixpanel. We had a good idea of what we wanted to track and it was now just a matter of writing the necessary code. […]
January 10, 2019
In our work, we get to research a lot of different analytics tools (such as Amplitude Analytics) which means that I tend to see the same features over and over again, done in slightly different […]
September 27, 2018
Hi everyone, my name is Ruben and I’m the founder of Practico Analytics, and today I wanted to walk you through a bit of a comparison of different tools that you can use to do […]
May 2, 2018
Let’s be honest, talking about a tracking plan isn’t the sexiest topic in analytics. It’s more interesting to talk about how machine learning can help you analyze your data, how you could do personalization at […]
April 18, 2018
One of the most common questions I get from readers and clients are my thoughts on the whole Amplitude vs Mixpanel debate. Companies struggle to choose between them because they appear to be quite similar. […]
October 18, 2017
When was the last time that you were wowed as your were purchasing something? This can include how you were greeted, the service you received and the actual exchange of money. If I had to […]
October 11, 2017
One of my favorite parts of any presentation is the Q&A portion. Sometimes I even get to answer questions for 20 – 30 minutes. My second favorite thing would be to hold a panda in […]
June 29, 2017
I remember when I read that email. One of my clients was doubling down on their product analytics. I was excited. It was clear that this was their biggest problem but they weren’t spending enough […]