Product and Marketing Analytics for Fast Growing Companies
One of the most common questions I get from readers and clients are my thoughts on the whole Amplitude vs Mixpanel debate. Companies struggle to choose between them because they appear to be quite …
Continue Reading about Amplitude vs Mixpanel: Understand the Pros and Cons of Each Tool →
You know that churn rate is one of the most important metrics in measuring the success of your SaaS business. But I think you’ll agree when I say that it’s a complicated, confusing, and often …
Continue Reading about Demystifying Your Churn Rate: No Hair Pulling or Weird Formulas →
Has a “perfect” customer ever left you? This customer had it all. They checked all the right boxes (except perhaps a low NPS Score), they loved your product and they were excited to start working …
Continue Reading about NPS Score: Does This Metric Live Up to the Hype? →
Slack’s growth is insane. 2 million paid users. 6 million daily active users (DAU) $5.1 billion dollar valuation. There’s a lot of factors in this incredible growth but I want to focus …
Continue Reading about A Masterclass on Slack’s $5.1B Growth Engine and UTM Parameters →
Have you ever bought a new product or service where you LOVED the experience? From how you were greeted, to the service you received and finally, the actual exchange of money. An amazing buying …
Continue Reading about Crafting an Onboarding User Flow that Your Customers Rave About →
There are 3 things on my bucket list that I MUST do before I die: Feed and hold a panda in my arms (like this guy) Go paragliding in Rio de Janeiro, Brazil Hold a “speed dating” style event …
Continue Reading about #GrowthQuestions – How Do I Fix My Signup/Onboarding Conversion Funnel? →
