Practico Analytics Blog

May 16, 2018

How to Validate Your User Acquisition Strategy Quickly

Hi, everyone. Welcome to today’s video. Today, we’re talking about everything about user acquisition. Specifically how to test user acquisition quickly. What you need from a data perspective. There’s about three things I want to look at today and we’ll jump right in by talking about UTM parameters. So when […]
May 2, 2018

A Deep Dive into Tracking Plan: How to Create Them Plus How to Maintain Them Over Time.

Hey everyone. Today we’re looking at a common document needed to be able to implement analytics data, and that is a tracking plan. It doesn’t really matter if you’re doing it on Mixpanel or Amplitude, Google Analytics, or if you just build it on an actual, just raw data structure, […]
April 18, 2018

Amplitude vs Mixpanel? Understanding the Pros and Cons of Each.

Hi, everyone. Today we’ll be talking about two of the most common tools that I’ve seen for product analytics, Mixpanel and Amplitude. They sort of come in … Almost get mentioned in the same sentence these days. Now, let’s dive right into it. I delved in a lot of work […]
January 18, 2018

[Webinar] Implementing Mixpanel: Everything You Need to Know From Start to Finish

If you’re currently in the process of implementing Mixpanel or if you have tried but ran into issues, then this webinar is for you. I’ll walk you through our methodology for properly implementing Mixpanel which starts with discovering what metrics you should be tracking as a business. We’ll then look […]
January 3, 2018
Demystifying Your Churn Rate_ No Hair Pulling or Weird Formulas

Demystifying Your Churn Rate: No Hair Pulling or Weird Formulas

You know that churn rate is one of the most important metrics in measuring the success of your SaaS business. But I think you’ll agree when I say that it’s a complicated, confusing, and often misleading metric. Many people don’t fully grasp the intricacies of churn rate, and that can […]
November 8, 2017

NPS Score: Does This Metric Live Up to the Hype?

Has a “perfect” customer ever left you? This customer had it all. They checked all the right boxes (except perhaps a low NPS Score), they loved your product and they were excited to start working with you. Then one day, they cancel their account and contract. It feels like it […]
October 25, 2017

A Masterclass on Slack’s $5.1B Growth Engine and UTM Parameters

Slack’s growth is insane. 2 million paid users. 6 million daily active users (DAU) $5.1 billion dollar valuation. There’s a lot of factors in this incredible growth but I want to focus on a critical component: marketing attribution. One of my favorite articles is an interview with Bill Macaitis, Slack’s […]
October 18, 2017
Crafting an Onboarding User Flow that Your Customers Rave About

Crafting an Onboarding User Flow that Your Customers Rave About

Have you ever bought a new product or service where you LOVED the experience? From how you were greeted, to the service you received and finally, the actual exchange of money. An amazing buying experience can be the difference between a one time purchase and becoming a customer for life. […]
October 11, 2017
#GrowthQuestions - How Do I Fix My Signup (or Onboarding) Conversion Funnel?

#GrowthQuestions – How Do I Fix My Signup/Onboarding Conversion Funnel?

There are 3 things on my bucket list that I MUST do before I die: Feed and hold a panda in my arms (like this guy) Go paragliding in Rio de Janeiro, Brazil Hold a “speed dating” style event where executives and marketers ask questions about how to improve their […]
October 3, 2017
Segment.com (formerly Segment.io) Video Course: Why You Should Use It and How to Start Collecting Data

Segment.com (formerly Segment.io) Video Course: Why You Should Use It and How to Start Collecting Data

Two years ago, I found myself helping a new client implement Mixpanel. We had a good idea of what we wanted to track and it was now just a matter of writing the necessary code. The client was excited. They were having critical issues converting users from a free account […]