April 15, 2020
Sales teams are sitting on a goldmine of data. The challenge is that sales teams don’t have much time to actually take this data for sales analysis, whether by them or by someone else. In […]
April 8, 2020
We are in the middle of the COVID-19 pandemic and it’s been fascinating to see governments make significant policy decisions on a daily basis. These policies are a great example of data-driven decision making in […]
April 1, 2020
I’m fascinated by sales teams. They naturally attract people who get things done, have no time for excuses and are able to drive towards their goal, typically their quota. This is why it seems like […]
March 25, 2020
Being able to track the performance of your marketing campaigns is a fundamental challenge for all businesses. This is where UTM tags come into play. They are the building block of marketing attribution on the […]
March 18, 2020
Designing a marketing stack for your company is both parts exciting and overwhelming. There are hundreds of options and companies don’t have time to explore them all. You’re focused on growth and not becoming an […]
March 11, 2020
As teams go deeper into analyzing their product, they are bound to come across a question that might haunt their dreams: are we looking at causation vs correlation? All teams will discover patterns in how […]
March 4, 2020
Simplification and common sense are surprisingly rare these days. It’s not because companies don’t want these things but because it is really easy to overcomplicate how you approach things. Metrics and KPIs are no different […]
February 26, 2020
![Design KPI Dashboards People Actually Understand [Examples & Best Tools]](https://practicoanalytics.com/wp-content/uploads/2016/09/Design-KPI-Dashboards-People-Actually-Understand-Examples-Best-Tools.jpg)
Every company knows the value of having the right KPI dashboard. Making your data public to your team keeps everyone in the loop and helps them make better decisions. The companies I work already know […]
January 31, 2019
Mixpanel is an advanced analytics tool that requires the proper setup, otherwise, you will not be able to get the critical insights that you’re looking for. This guide will show you how to properly plan […]