May 27, 2020
Stop Complicating Product Usage: Getting Started in 3 Steps

Stop Complicating Product Usage: Getting Started in 3 Steps

Ah the world of product usage. This is an idea that doesn’t need any pitching. Any company understands the value of it right away. Knowing how your users are engaging with your product is critical […]
March 11, 2020
Demystifying Causation vs. Correlation In Your Product With Real-World Examples

Demystifying Causation vs Correlation In Your Product With Real-World Examples

As teams go deeper into analyzing their product, they are bound to come across a question that might haunt their dreams: are we looking at causation vs correlation? All teams will discover patterns in how […]
March 4, 2020
North Star Metric Guide: Lessons from Amazon, Airbnb, Spotify & Gojek

North Star Metric Guide: Lessons from Amazon, Airbnb, Spotify & Gojek

Simplification and common sense are surprisingly rare these days. It’s not because companies don’t want these things but because it is really easy to overcomplicate how you approach things. Metrics and KPIs are no different […]
October 18, 2017
App Onboarding Best Practices: Lessons from Slack, Stripe and Spotify

App Onboarding Best Practices: Lessons from Slack, Stripe and Spotify

When was the last time that you were wowed as your were purchasing something? This can include how you were greeted, the service you received and the actual exchange of money. If I had to […]
October 11, 2017
Customer Onboarding Metrics for High Growth Products and Teams

Customer Onboarding Metrics for High Growth Products and Teams

One of my favorite parts of any presentation is the Q&A portion. Sometimes I even get to answer questions for 20 – 30 minutes. My second favorite thing would be to hold a panda in […]
June 29, 2017
Product Analytics: Everything You Need to Know Including Advanced Tactics

Product Analytics: Everything You Need to Know Including Advanced Tactics

I remember when I read that email. One of my clients was doubling down on their product analytics. I was excited. It was clear that this was their biggest problem but they weren’t spending enough […]
February 7, 2017
How Mint.com Uses Automated Customer Lifecycle Notifications to Improve Retention

How Mint.com Uses Customer Lifecycle Notifications to Improve Retention

Let me paint a picture that you might have experienced. Your marketing team just completed an expensive acquisition campaign yesterday. You acquired thousands of new users and you’re already thinking of how to scale this […]
June 21, 2016
Mobile App Retention Rates: What's a Good Retention Rate and How to Measure It

Mobile App Retention Rates: What’s a Good Retention Rate and How to Measure It

We all understand the importance of retaining the users we acquired especially as our marketing and sales costs increase. Good mobile app retention rates can even be the crucial difference in startups that succeed and […]
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