October 7, 2020
ELT vs ETL: Simple Guidelines for Using Either Approach

ELT vs ETL: Simple Guidelines for Using Either Approach

The need to move data from point A to point B is as old as computers themselves, which is what ETLs solve. Don’t worry if you’re not as familiar with this acronym or don’t know […]
September 9, 2020
Finding a Google Analytics Alternative that Puts Privacy First

Finding a Google Analytics Alternative that Puts Privacy First

Are you spying on your customers without their consent? This is what running Google Analytics can feel like but you can stop this and put privacy first in your business without sacrificing long term growth. […]
July 15, 2020
Mixpanel vs Heap: Should You AutoTrack or Manually Instrument?

Mixpanel vs Heap: Should You AutoTrack or Manually Instrument?

Choosing tools is hard. I sometimes forget how complex the process can seem especially when the options are quite similar. The question of Mixpanel vs Heap is one of those situations. At a glance, they […]
July 1, 2020
Appsflyer vs Firebase: Which is Better for Attribution?

Appsflyer vs Firebase: Which is Better for Attribution?

Attribution is a fundamental question mobile apps need to answer. Unlike web attribution, mobile attribution is hard. Really hard. This is why you will need a tool to help you do it and why we […]
June 24, 2020
Google Data Studio vs Tableau in Two Real-Life Stories

Google Data Studio vs Tableau in Two Real-Life Stories

Being able to summarize your data in a single place (manually or automatically) is a huge win for companies (and data cultures). However, selecting a vendor that can do this isn’t easy. I’m frequently asked […]
June 17, 2020
Google Analytics vs Amplitude: Critical Things to Consider

Google Analytics vs Amplitude: Critical Things to Consider

There’s something about a showdown that is exciting. We love to compare things. Apple vs Google, Coke vs Pepsi, and even things like summer vs winter. The same applies to software tools. In this article, […]
May 13, 2020
Mixpanel vs Google Analytics in 2020_ Friends or Foes_

Mixpanel vs Google Analytics in 2020: Friends or Foes?

The question of Mixpanel vs Google Analytics pop-ups in my inbox on a weekly basis. Companies of all sizes are confused as to how to use these tools. Do they play well together? Do they […]
January 31, 2019
Definitive Guide for Mixpanel Analytics

Mixpanel: The Definitive Guide (2020 Update)

Mixpanel is an advanced analytics tool that requires the proper setup, otherwise, you will not be able to get the critical insights that you’re looking for. This guide will show you how to properly plan […]
January 15, 2019
Segment io: The Definitive Guide

Segment io: The Definitive Guide (2020 Update)

Two years ago, I found myself helping a new client implement Mixpanel. We had a good idea of what we wanted to track and it was now just a matter of writing the necessary code. […]
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