May 13, 2020
Mixpanel vs Google Analytics in 2020_ Friends or Foes_

Mixpanel vs Google Analytics in 2020: Friends or Foes?

The question of Mixpanel vs Google Analytics pop-ups in my inbox on a weekly basis. Companies of all sizes are confused as to how to use these tools. Do they play well together? Do they […]
January 31, 2019
Definitive Guide for Mixpanel Analytics

Mixpanel: The Definitive Guide (2020 Update)

Mixpanel is an advanced analytics tool that requires the proper setup, otherwise, you will not be able to get the critical insights that you’re looking for. This guide will show you how to properly plan […]
January 15, 2019
Segment io: The Definitive Guide

Segment io: The Definitive Guide (2020 Update)

Two years ago, I found myself helping a new client implement Mixpanel. We had a good idea of what we wanted to track and it was now just a matter of writing the necessary code. […]
January 10, 2019
Definitive Guide for Amplitude Analytics

Amplitude Analytics: The Definitive Guide (2020 Update)

In our work, we get to research a lot of different analytics tools (such as Amplitude Analytics) which means that I tend to see the same features over and over again, done in slightly different […]
September 27, 2018
Product Messaging Tool Comparison: Intercom vs Customer.io vs Zendesk Connect

Product Messaging Tool Comparison: Intercom vs Customer.io vs Zendesk Connect

Hi everyone, my name is Ruben and I’m the founder of Practico Analytics, and today I wanted to walk you through a bit of a comparison of different tools that you can use to do […]
May 2, 2018
Tracking Plan: How This Document is the Backbone of a Successful Analytics Strategy

Tracking Plan: How This Document is the Backbone of a Successful Analytics Strategy

Let’s be honest, talking about a tracking plan isn’t the sexiest topic in analytics. It’s more interesting to talk about how machine learning can help you analyze your data, how you could do personalization at […]
April 18, 2018

Amplitude vs Mixpanel: Understand the Pros and Cons of Each Tool

One of the most common questions I get from readers and clients are my thoughts on the whole Amplitude vs Mixpanel debate. Companies struggle to choose between them because they appear to be quite similar. […]
November 30, 2016
Segment Analytics: Pros and Cons of Using It With Mixpanel & Other Tools

Segment Analytics: Pros and Cons of Using It With Mixpanel & Other Tools

There’s a special analytics tool out there that is generating a lot of buzz and questions. You probably have seen it or heard of it. I’m of course referring to Segment.com (or Segment Analytics). Almost […]
August 9, 2016
SaaS Analytics: The Best Tools for Analyzing Your Data

SaaS Analytics: The Best Tools for Analyzing Your Data (2020 Update)

These are the best analytics tools for SaaS companies as voted by 13 experts.
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