How to Track KPIs like CAC and Lifetime Value Inside Google Analytics

Google Analytics gives you hundreds of metrics by default but sometimes, you want something that isn’t there. That’s not a problem though. Google Analytics has┬ámany ways for tracking complex metrics like CAC and CLV, you just need to learn about them.

In this short video, I will walk you through how to track 5 custom metrics inside Google Analytics including:

  • CAC (Cost of Acquisition)
  • CLV (Customer Lifetime Value)
  • Average Revenue Per Customer
  • Segmenting your Visitors vs Customers
  • Cross Device Tracking

Along the way, we will go over custom features like calculated metrics, ecommerce tracking and custom dimensions or metrics. Once you understand these custom features, you will be able to track any metric that you want.

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