Are You Able To Dig Into Your Data To Understand User Behaviour, Build The Right Features and Improve Your Marketing?
Do you know exactly what is working for your company in terms of product and marketing?
Most companies aren’t able to answer this question. They have ideas (and assumptions) but they don’t have any hard data behind those ideas. These companies are forced to make decisions based on anecdotes and what they think would work.
This is where we come in. We can help you get the data to answer questions like:
- Where are users getting stuck in the onboarding flow and what can we do to fix it
- What marketing channels or campaigns are driving the best users (not just the most)?
- What features do our users love and what features bring them back to our product
- How can we send targeted messages (email, SMS or push notifications) based on user behavior?
Once you have this data, you can start to make data-driven decisions. To learn more about how we could help, click the button below.
Before we started working with Practico Analytics, we had tried to implement Mixpanel but struggled to get any useful insights out of the tool. Our team didn't have much analytics experience which is why we reached out to Ruben. Ruben was able to help us create a tracking plan for Mixpanel and Segment.com which helped us track our users across our web and mobile apps. He also helped our development team properly implement this plan and he provided training on these tools to our management team. Our team is now able to see exactly what our users are doing inside our product.
Working with Ruben from Practico has been crucial to our business. He started by helping us audit our Google Analytics setup and found critical setup issues that affected our reporting. He then worked with us to sort through our data and helped us create our core reports while avoiding the sampling issue in Google Analytics. Having him as an expert resource made it easier for our team to understand exactly what our users were doing and how we could present this information to our stakeholders.
Practico Analytics was essential for our implementation of a fully functioning analytics program within our company. Without our own in-house data expert, we could not have set up our analytics program without Practico. They started by helping us to analyze all the metrics we were currently tracking across the company, and what data we wished we were tracking. They then helped us to drill down and determine which metrics were essential for the stage of growth we were at.Finally, they helped us to design an automated system for tracking the data from all the disparate sources that our B to C company was dealing with. I cannot recommend them more highly.
Ruben from Practico Analytics is quite simply a Mixpanel Guru and Analytics wiz. Extremely professional, very knowledgeable and just amazingly helpful guy who will ensure you get your Mixpanel and Segment (or any other tool) tracking configured the right way, as trust me, it's so easy to make mistakes and put your data in a bad format.
Practico Analytics has helped us lay the proper analytics foundation for different projects by guiding us on the best practices of implementing tools like Segment, Mixpanel and Google Analytics. This foundation ensures that we are tracking the right metrics and are able to access the data that we need to make marketing and product decisions.
Why You Should Work With Us
There are different ways in which you could get access to the data you need to grow. We think that working with us is one of the best ways and here are 3 reasons why:
1. We’ll help you figure out exactly what metrics or KPIs you should be tracking and help you avoid vanity metrics.
2. Instead of wasting months trying to collect the right data, our process will do it in weeks and it will get it right the first time (not the 6th time).
3. Most of our past clients have wasted a lot of development time trying to implement tools like Mixpanel, Amplitude, Google Analytics, etc. We’ll provide a clear technical plan to ensure that we make the most out of your development time.
What's next for you?
Or if you're ready to start using data to make better decisions for your product and company, then let's talk and see if we are a good fit for each other by filling out the form below. (Or you can call us at 650-534-3114).