Free Analytics Resources

Over time, I have created several resources (PDFs, videos, worksheets, etc) to solve the common analytics problems & questions that I see my clients face all the time. This is a complete list of those resources.

They are all available to you, free of charge.



5 Video Lessons on How to Implement Mixpanel

This free mini video course covers 5 core concepts that you need to understand before you implement Mixpanel. I will help you grasp ideas like mixpanel.alias, people properties and how to create a tracking plan for Mixpanel.

A Sample Analytics Tracking Plan

This is a sample tracking plan that I use with my clients in two popular formats: Google Sheets & Excel. I personally prefer to use the Google Sheets format especially when it comes time to get feedback from the different people who will be using the data: marketing, product, UX, etc.

A Sample Analytics Tracking Plan

One of the most popular analytics tools out there right now is I get a lot questions on how this tool works, why you should use it, can you implement it with Mixpanel and so on. This 25 minute video answers all of these questions and more.