Google Analytics is the most common tool used by companies. In fact, it is usually the first tool that any new website or app installs and yet, most companies don’t get any value out of it.
This is not because of a lack of data. You simply install a piece of code on your website and you instantly have acess to hundreds of metrics. It’s almost magical.
There’s actually two reasons why most companies don’t get any value out of Google Analytics and they are:
- Thinking Implementing Google Analytics is easy
- Hoping that Reports Will Be Easy to Create