Mixpanel Consulting: Properly Implement & Report Data with Mixpanel

ARE YOU GETTING THE DATA THAT YOU NEED FROM MIXPANEL?

Believe it or not, most companies who implement Mixpanel aren’t happy with it. This is because they are tracking all of these events but they don’t know what to do with that data. The challenge is figuring out how to translate a Mixpanel report into an actionable plan or experiment (which leads to companies looking for Mixpanel consulting services).

If you haven’t implemented Mixpanel then this is where you don’t want to end up. It takes time and resources to implement Mixpanel but most companies skip a few crucial steps. The two biggest problems that I see companies make are:

  1. Screwing Up The Implementation Process
  2. Using the Wrong Tools Alongside Mixpanel

PROBLEM #1: SCREWING UP YOUR MIXPANEL IMPLEMENTATION

There’re two components when working with tools like Mixpanel (and similar options like Segment, Intercom, etc.), the “how to” and the “best practices.” The “how to” can be answered in a few minutes by skimming the documentation pages. Any developer will be able to understand “how to” an event to Mixpanel quickly.

This is how you send an event to Mixpanel in Javascript. Pretty straightforward for any developer.

The “best practices” is much trickier to figure.

  • What metrics are relevant to our business?
  • What metrics will help us get to the next stage e.g. funding round, milestone, etc.?
  • Should we collect page views?
  • How do we use properties and events together?
  • How can generate the reports that we need from Mixpanel

This is where companies start to realize that they lack “analytics expertise.” They might understand the technical parts of how to send data, but they don’t understand the best practices for collecting and using data.

Most companies then end up tracking everything but then struggle to use it to make any decisions.

This is worse than not implementing a tool at all. You now wasted all this time setting up a tool like Mixpanel to collect data that you won’t use.

PROBLEM #2: USING THE WRONG TOOLS ALONGSIDE MIXPANEL

The second problem that you will run into is understanding how your different tools will play together. You will quickly realize that you need a tool to help you track your marketing spending, a tool to help you measure product engagement, a tool to talk to your customers (customer support) and on it goes.

How do you decide what data goes into which tool? Is Mixpanel good for analyzing marketing sources? If not, then what tool can I use to analyze my traffic?

This is a list of 40+ analytics tools which doesn’t even include tools for email marketing, A/B testing, etc.

To answer these questions, you will have to do some research but you don’t have time to do the research. You don’t have time to build up your “analytics expertise” while continuing to improve your product but without this research, you risk implementing the wrong tools and wasting even more time.

HOW WE CAN HELP YOU SOLVE THESE PROBLEMS

Mixpanel Screenshot

PROVIDE YOU WITH THE BEST PRACTICES

We can guide you on the best practices for implementing Mixpanel including event structure, what events you should and how to use Segment.com with Mixpanel.

mixpanel-1

DEFINE AN ANALYTICS STACK

We can also help you understand what tools you need in your analytics stack e.g. Google Analytics, Mixpanel, etc and how to properly implement them together.

mixpanel-2

IDENTIFY USERS & ADVANCED FUNCTIONS

We can also help you properly identify users for People Analytics and set up some of the advanced functions of Mixpanel such as Revenue Analytics, notifications, and A/B testing.

OUR ANALYTICS PROCESS IS FOCUSED ON RESULTS, NOT TOOLS

1

Start With Your Goals

Before implementing any tool, we work with you to understand what business goals you’re trying to achieve and how analytics data can get you there. This means figuring out what reports you want to see and what tools can give you that data.

2

Create a Tracking Plan

Once we know which business goals are important to you, we create a tracking plan that defines what data events and properties you need to capture and how those events will help you generate the reports & metrics from step 1.

3

Implement the Tracking Events

After finalizing the tracking plan, we work with your team to help you implement this plan within your app or website. The tracking code implementation can either be done by us or by your in-house development team.

4

Training & Report Creation

Finally, we work with you to understand how to analyze your data and how to create the necessary reports in an automated fashion that will give you the insights needed to reach your business goals.

FAQS

CAN YOUR TEAM DO THE TRACKING CODE IMPLEMENTATION INSTEAD OF OUR TEAM?

Yes, we can do the tracking code implementation. However, we have found that it’s much easier to let in-house developers handle the actual code implementation since they understand how the product works (from a technical perspective) much better than we do. Please get in touch for more information.

HOW LONG DOES AN IMPLEMENTATION TAKE?

Creating the tracking plan can be done within 1-3 weeks but the event implementation can take anywhere from 1-3 weeks depending on how much spare development resources you have.

WHAT IF I ALREADY STARTED COLLECTING DATA?

That’s not a problem but we still have to run through our analytics process. When we create our tracking plan, we will try to take into account any existing events you’re already collecting.

HOW MANY EVENTS DO I NEED TO TRACK?

We have found that 5-10 metrics tend to be more than enough for companies who are just starting to collect data for their products. You don’t want to track too many metrics otherwise you will get overwhelmed with all the data.

SUCCESS STORY: AUTOLOTTO

Helped AutoLotto Lay the Proper Analytics Foundation

We Helped AutoLotto lay the proper analytics foundation before they implemented Segment, Mixpanel and Google Analytics. The tracking plan included events for their pre-launch website, mobile apps and current marketing website.

Ruben from Practico Analytics is quite simply a Mixpanel Guru and Analytics wiz. Extremely professional, very knowledgeable and just amazingly helpful guy who will ensure you get your Mixpanel and Segment (or any other tool) tracking configured the right way, as trust me, it's so easy to make mistakes and put your data in a bad format.

SIMON T.

AUTOLOTTO - RAISED $19.4M

GET IN TOUCH FOR A FREE ANALYTICS PLANNING SESSION

In this planning session, I can help you create a Mixpanel implementation strategy that covers the following:

  1. Understand why you need a tracking plan
  2. Cover technical best practices for implementing Mixpanel
  3. Plan ahead for future tools and how to avoid vendor lock in with your data.
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