Believe it or not, most companies who implement Mixpanel aren’t happy with it. This is because they are tracking all of these events but they don’t know what to do with that data. The challenge is figuring out how to translate a Mixpanel report into an actionable plan or experiment (which leads to companies looking for Mixpanel consulting services).
If you haven’t implemented Mixpanel then this is where you don’t want to end up. It takes time and resources to implement Mixpanel but most companies skip a few crucial steps. The two biggest problems that I see companies make are:
- Screwing Up The Implementation Process
- Using the Wrong Tools Alongside Mixpanel