Doing More With Less
What Will the Next 12 Months Look Like For Your Company?
No one knows what is going to happen over the next few months. The world is struggling to deal with COVID-19 while also trying to minimize the economic impact of the lockdown that most of us are under. We can debate models and predictions all day long but I would rather focus on practical actions.
Recessions can derail even your best-laid plans but they can also be a catalyst for innovation. Bear markets have created some of the best companies today including Google (2001), General Electric (1890), Disney (1923) and Microsoft (1975).
This doesn't mean that you should deny reality and continue doing business as usual. Your strategy needs to change and adapt to evolving conditions that are changing daily. You also need to change your focus on the fundamentals that will get you to thrive and not just survive the next 12 months.
This is why I created R.O.A.R.
I believe companies should be asking themselves how they can do more with less resources. This might mean less money, less time and even less people. In times like this, you need to double down on what is working and cut the fat in your business. This is true for companies who are affected by the current crisis and for companies who are seeing increases in demand right now.
R.O.A.R is meant to do this by focusing on 4 pillars: Retention, Onboarding, Automation, and Reporting. I will work with your team to help you find hidden revenue within your customer base, reduce the time it takes to launch campaigns, and automate time-consuming manual labor.
If you're interested in learning more, get in touch by filling out the form below.
4 Pillars of Growth and Opportunities
Pillar #1: Retention
In our first pillar, we will dive deeper into why your best customers use your product, why customers stop using your product and how to close this gap. We will also look at how to encourage users to upgrade to higher priced plans e.g. monthly to annual.
Pillar #2: Onboarding
In our second first pillar, we will plug the leaky holes in your onboarding funnel. First impressions matter and your onboarding sets the tone for the rest of your product and is closely tied to retention.
Pillar #3: Automation
In our third pillar, we will work on automating how you communicate with your users, how you build reporting and automating as much manual labor as possible. Automation is one of the best ways to add consistency and growth to your business even in bad times.
Pillar #4: Reporting
In our fourth pillar, we will work on improving your reporting and getting more insights out of your data. I will help your team build better reports in less time and show best practices for reports and dashboards.
Frequently Asked Questions
They would vary from client to client but you expect that we will work together for around 3 - 6 months and potentially longer. This gives us enough time see the impact of our work.
Please get in touch to discuss pricing as it would depend on what your current setup looks like and what we should be focusing on.
Yes, I do. Please get in touch to learn more about how I could still help you even if you're affected by the virus.
That is fine, we can structure the project to tackle the things that matter to your company.
About Ruben Ugarte
I help every person in your team use data to make higher quality decisions to lower acquisition costs, save hundreds of thousands of dollars and reclaim wasted time. I have done this with technology companies across 5 continents across all company stages.
Typical Client Results
Clients who work with me experience a wide range of results that include but are not limited to the list below.
Dramatic improvements to critical KPIs such as LTV, CAC and user retention.
Increased confidence in your team’s ability to make the right decisions based on data.
Deeper understanding on what your customers love (and hate) about your product.
Understand how your marketing dollars are contributing to business outcomes and not just conversions.
Improve productivity by allowing your team to focus on high potential projects.
Decrease the frustration that your team feels over the uncertainty on what is going on with your product.
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