Doing More With Less
What Will the Next 12 Months Look Like For Your Company?
No one knows what is going to happen over the next few months. The world is struggling to deal with COVID-19 while also trying to minimize the economic impact of the lockdown that most of us are under. We can debate models and predictions all day long but I would rather focus on practical actions.
Recessions can derail even your best-laid plans but they can also be a catalyst for innovation. Bear markets have created some of the best companies today including Google (2001), General Electric (1890), Disney (1923) and Microsoft (1975).
This doesn't mean that you should deny reality and continue doing business as usual. Your strategy needs to change and adapt to evolving conditions that are changing daily. You also need to change your focus on the fundamentals that will get you to thrive and not just survive the next 12 months.
This is why I created R.O.A.R.
I believe companies should be asking themselves how they can do more with less resources. This might mean less money, less time and even less people. In times like this, you need to double down on what is working and cut the fat in your business. This is true for companies who are affected by the current crisis and for companies who are seeing increases in demand right now.
R.O.A.R is meant to do this by focusing on 4 pillars: Retention, Onboarding, Automation, and Reporting. I will work with your team to help you find hidden revenue within your customer base, reduce the time it takes to launch campaigns, and automate time-consuming manual labor.
If you're interested in learning more, get in touch by filling out the form below.
4 Pillars of Growth and Opportunities
Pillar #1: Retention
In our first pillar, we will dive deeper into why your best customers use your product, why customers stop using your product and how to close this gap. We will also look at how to encourage users to upgrade to higher priced plans e.g. monthly to annual.
Pillar #2: Onboarding
In our second first pillar, we will plug the leaky holes in your onboarding funnel. First impressions matter and your onboarding sets the tone for the rest of your product and is closely tied to retention.
Pillar #3: Automation
In our third pillar, we will work on automating how you communicate with your users, how you build reporting and automating as much manual labor as possible. Automation is one of the best ways to add consistency and growth to your business even in bad times.
Pillar #4: Reporting
In our fourth pillar, we will work on improving your reporting and getting more insights out of your data. I will help your team build better reports in less time and show best practices for reports and dashboards.
Frequently Asked Questions
They would vary from client to client but you expect that we will work together for around 3 - 6 months and potentially longer. This gives us enough time see the impact of our work.
Please get in touch to discuss pricing as it would depend on what your current setup looks like and what we should be focusing on.
Yes, I do. Please get in touch to learn more about how I could still help you even if you're affected by the virus.
That is fine, we can structure the project to tackle the things that matter to your company.
About Ruben Ugarte
I help every person in your team use data to make higher quality decisions to lower acquisition costs, save hundreds of thousands of dollars and reclaim wasted time. I have done this with technology companies across 5 continents across all company stages.
Typical Client Results
Clients who work with me experience a wide range of results that include but are not limited to the list below.
Dramatic improvements to critical KPIs such as LTV, CAC and user retention.
Increased confidence in your team’s ability to make the right decisions based on data.
Deeper understanding on what your customers love (and hate) about your product.
Understand how your marketing dollars are contributing to business outcomes and not just conversions.
Improve productivity by allowing your team to focus on high potential projects.
Decrease the frustration that your team feels over the uncertainty on what is going on with your product.
Before we got hooked up with Ruben, we had several questions that we were trying to figure out and didn't have complete confidence in the data we were seeing. We need an expert and Ruben was a fantastic partner. We were able to achieve all of what we outlined in the project, and we're very, very happy with the results.
Practico helped us design an analytics strategy for our company that could help us accomplish our short term goals while laying a solid foundation for the future. Internally, we understood deeply how to make our product better but we lacked expertise around analytics and how to properly implement tools like Segment.com and Mixpanel.
Ruben from Practico Analytics is quite simply a Mixpanel Guru and Analytics wiz. Extremely professional, very knowledgeable, and just amazingly helpful guy who will ensure you get your Mixpanel and Segment (or any other tool) tracking configured the right way, as trust me, it's so easy to make mistakes and put your data in a bad format.
Working with Ruben from Practico has been crucial to our business. He started by helping us audit our Google Analytics setup and found critical setup issues that affected our reporting. He then worked with us to sort through our data and helped us create our core reports while avoiding the sampling issue in Google Analytics.
Having him as an expert resource made it easier for our team to understand exactly what our users were doing and how we could present this information to our stakeholders.
Before we started working with Practico Analytics, we had tried to implement Mixpanel but struggled to get any useful insights out of the tool. Our team didn't have much analytics experience which is why we reached out to Ruben. Ruben was able to help us create a tracking plan for Mixpanel and Segment.com which helped us track our users across our web and mobile apps. He also helped our development team properly implement this plan and he provided training on these tools to our management team. Our team is now able to see exactly what our users are doing inside our product.
Practico Analytics has helped us lay the proper analytics foundation for different projects by guiding us on the best practices of implementing tools like Segment, Mixpanel and Google Analytics. This foundation ensures that we are tracking the right metrics and are able to access the data that we need to make marketing and product decisions.
We had an absolute abundance of data available to us through and we didn't know what to do with it and we didn't know how to turn it from a lot of data into something really useful and tangible for us to learn as a business, but also for our customers to learn. Ruben helped us create dashboards for our own business insights but also for our vendors and our users. I'm sure we'll work with you again in the future.
Ruben from Practico Analytics helped us understand the weaknesses in how our team was using data and prepared a strategy that would allow us to solve these challenges and level up your analytics capabilities. I would highly recommend Ruben to any company that needs an outside perspective on how to solve critical issues like hiring the right people and selecting the right tools.
Practico Analytics was essential for our implementation of a fully functioning analytics program within our company. Without our own in-house data expert, we could not have set up our analytics program without Practico. They started by helping us to analyze all the metrics we were currently tracking across the company, and what data we wished we were tracking. They then helped us to drill down and determine which metrics were essential for the stage of growth we were at. Finally, they helped us to design an automated system for tracking the data from all the disparate sources that our B to C company was dealing with. I cannot recommend them more highly.
Practico helped our engineering team stay focus on the thing we do very well: building a great product. They provided guidance on the best tools that would work for us over the long term and helped us understand the technical implications of tools like Segment.com. The Practico team gave me the confidence that we were implementing data in the best way possible and we weren't going to shoot ourselves in the foot in the long run.
Ruben helped us understand how our app (Insights) was performing and how this would affect our redesign efforts. After launching our v2, we were able to see exactly how our users were adopting our new product and the impact of our redesign instead of assuming that something worked or didn't worked. He also served as trusted advisor for our company and always responded quickly to requests or questions.