Meet Destination BC

Practico Helped Destination BC Generate Key GA Reports

We helped Destination BC generate key reports for their Ski campaign and provided recommendations for how to streamline their Google Analytics reporting.

Read Success Story

Success Story Quick Wins

3

Reports Generated

These reports covered the important metrics for Destination BC.

3

Recommendations

Practico recommended 3 tools that could help them improve their report generation.

35

Hours Saved

The time that Destination BC saved by working with Practico instead of using internal resources.

About the Client

Destination BC is an industry-led Crown corporation works collaboratively with tourism stakeholders across the province to coordinate tourism marketing at the international, provincial, regional and local levels, and to support region’s communities and Aboriginal people in developing or expanding tourism experiences, businesses, and jobs.

The Business Problem

Destination BC needed to generate key reports for their Ski campaign which was halfway underway by the time they came to Practico. These reports contained important metrics from their Google Analytics account and were crucial for gauging the performance of their campaign.

They also wanted to reduce the amount needed to generate these reports and also be able to get real-time data on their campaigns instead of having to wait for the biweekly report. By the time the report was created, they had already wasted thousands of dollars on ineffective ads and strategies.

The Solution

Practico helped them generate the reports needed for their active campaign which includes key metrics such as:

  • Sessions
  • Key conversions such as clicks to ski resorts
  • Mobile usage
  • Marketing sources and conversion rates
Example of the report created for Destination BC

Example of the report created for Destination BC

We also provided recommendations for how to improve their report generation efforts. At the time, they were manually exporting data from Google Analytics and manipulating it through Excel. This process was slow and tended to cause errors that could affect the integrity of the data.

Our recommendations included using dashboard tools such as:

Tools like Supermetrics simplify & automate report generation by leveraging the Google Analytics APIs.

Tools like Supermetrics simplify & automate report generation by leveraging the Google Analytics APIs.

These tools would allow them to generate reports with just a few clicks and more importantly, be able to view the latest data on their campaign at any moment. This real-time data would allow them to tweak their marketing efforts to ensure that they hit the targets set out at the start of the campaign.

Interested in Working With Us?

Start by getting in touch for a free analytics planning session and learn how we can help you make better decisions with analytics.