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- Please go through my case studies, testimonials and services to understand how I could help you.
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About Ruben Ugarte
I help every person in your team use data to make higher quality decisions to lower acquisition costs, save hundreds of thousands of dollars and reclaim wasted time. I have done this with technology companies across 5 continents across all company stages.
Typical Client Results
Clients who work with me experience a wide range of results that include but are not limited to the list below.
Dramatic improvements to critical KPIs such as LTV, CAC and user retention.
Increased confidence in your team’s ability to make the right decisions based on data.
Deeper understanding on what your customers love (and hate) about your product.
Understand how your marketing dollars are contributing to business outcomes and not just conversions.
Improve productivity by allowing your team to focus on high potential projects.
Decrease the frustration that your team feels over the uncertainty on what is going on with your product.
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Practico helped us design an analytics strategy for our company that could help us accomplish our short term goals while laying a solid foundation for the future. Internally, we understood deeply how to make our product better but we lacked expertise around analytics and how to properly implement tools like Segment.com and Mixpanel.
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Working with Ruben from Practico has been crucial to our business. He started by helping us audit our Google Analytics setup and found critical setup issues that affected our reporting. He then worked with us to sort through our data and helped us create our core reports while avoiding the sampling issue in Google Analytics.
Having him as an expert resource made it easier for our team to understand exactly what our users were doing and how we could present this information to our stakeholders.
Practico Analytics has helped us lay the proper analytics foundation for different projects by guiding us on the best practices of implementing tools like Segment, Mixpanel and Google Analytics. This foundation ensures that we are tracking the right metrics and are able to access the data that we need to make marketing and product decisions.
Ruben from Practico Analytics helped us understand the weaknesses in how our team was using data and prepared a strategy that would allow us to solve these challenges and level up your analytics capabilities. I would highly recommend Ruben to any company that needs an outside perspective on how to solve critical issues like hiring the right people and selecting the right tools.
Practico Analytics was essential for our implementation of a fully functioning analytics program within our company. Without our own in-house data expert, we could not have set up our analytics program without Practico. They started by helping us to analyze all the metrics we were currently tracking across the company, and what data we wished we were tracking. They then helped us to drill down and determine which metrics were essential for the stage of growth we were at. Finally, they helped us to design an automated system for tracking the data from all the disparate sources that our B to C company was dealing with. I cannot recommend them more highly.
Ruben helped us understand how our app (Insights) was performing and how this would affect our redesign efforts. After launching our v2, we were able to see exactly how our users were adopting our new product and the impact of our redesign instead of assuming that something worked or didn't worked. He also served as trusted advisor for our company and always responded quickly to requests or questions.
Practico helped our engineering team stay focus on the thing we do very well: building a great product. They provided guidance on the best tools that would work for us over the long term and helped us understand the technical implications of tools like Segment.com. The Practico team gave me the confidence that we were implementing data in the best way possible and we weren't going to shoot ourselves in the foot in the long run.