If you’re considering implementing (or fixing an existing implementation of) any analytics tool in 2019, then you need to create a technical tracking plan before you ever write any code. I prepared a short video that will show you:
- Why you need a tracking plan before you ever implement any of the tools that I listed above.
- How a tracking plan will help you avoid screwing up your analytics data and actually get insights from it.
- How to design a “good” tracking plan even if you have never done it before.
- I’ll give you the same template that I use with my clients to fix their implementations.
Interested? Let me know where I should send this video and template by filling out to the form below.
Here’s what the tracking plan template looks like in Google Sheets format. There’s also an Excel version.
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