Practico Analytics Logo

Collect the Data You Need to Grow Your Product

By Creating a Tracking Plan for Mixpanel, Segment.com or Amplitude in 2019


If you’re considering implementing (or fixing an existing implementation of) any analytics tool in 2019, then you need to create a technical tracking plan before you ever write any code. I prepared a short video that will show you:

  • Why you need a tracking plan before you ever implement any of the tools that I listed above.
  • How a tracking plan will help you avoid screwing up your analytics data and actually get insights from it.
  • How to design a “good” tracking plan even if you have never done it before.
  • I’ll give you the same template that I use with my clients to fix their implementations.

Interested? Let me know where I should send this video and template by filling out to the form below.

Here’s what the tracking plan template looks like in Google Sheets format. There’s also an Excel version.

Create a Tracking Plan in 2019
Create a Tracking Plan in 2019

Enter Your Name and Email Below:


Your information is secured. No spam ever.

Here is What Our Readers and Clients Are Saying About Us

Practico helped our engineering team stay focus on the thing we do very well: building a great product. They provided guidance on the best tools that would work for us over the long term and helped us understand the technical implications of tools like Segment.com. The Practico team gave me the confidence that we were implementing data in the best way possible and we weren't going to shoot ourselves in the foot in the long run.

profile-pic
John Rush CTO

Ruben helped us understand how our app (Insights) was performing and how this would affect our redesign efforts. After launching our v2, we were able to see exactly how our users were adopting our new product and the impact of our redesign instead of assuming that something worked or didn't worked. He also served as trusted advisor for our company and always responded quickly to requests or questions.

profile-pic
Saisai Wright Product

Working with Ruben from Practico has been crucial to our business. He started by helping us audit our Google Analytics setup and found critical setup issues that affected our reporting. He then worked with us to sort through our data and helped us create our core reports while avoiding the sampling issue in Google Analytics.

Having him as an expert resource made it easier for our team to understand exactly what our users were doing and how we could present this information to our stakeholders.

profile-pic
Chelsea Marketing Manager

Before we started working with Practico Analytics, we had tried to implement Mixpanel but struggled to get any useful insights out of the tool. Our team didn't have much analytics experience which is why we reached out to Ruben. Ruben was able to help us create a tracking plan for Mixpanel and Segment.com which helped us track our users across our web and mobile apps. He also helped our development team properly implement this plan and he provided training on these tools to our management team. Our team is now able to see exactly what our users are doing inside our product.

profile-pic
Paul Greenberg CEO

Practico helped us design an analytics strategy for our company that could help us accomplish our short term goals while laying a solid foundation for the future. Internally, we understood deeply how to make our product better but we lacked expertise around analytics and how to properly implement tools like Segment.com and Mixpanel.

profile-pic
Gaston Blanchet Head of Growth

Airbanq

Practico Analytics was essential for our implementation of a fully functioning analytics program within our company. Without our own in-house data expert, we could not have set up our analytics program without Practico. They started by helping us to analyze all the metrics we were currently tracking across the company, and what data we wished we were tracking. They then helped us to drill down and determine which metrics were essential for the stage of growth we were at. Finally, they helped us to design an automated system for tracking the data from all the disparate sources that our B to C company was dealing with. I cannot recommend them more highly.

profile-pic
Chris Boas Founder

Ruben from Practico Analytics helped us understand the weaknesses in how our team was using data and prepared a strategy that would allow us to solve these challenges and level up your analytics capabilities. I would highly recommend Ruben to any company that needs an outside perspective on how to solve critical issues like hiring the right people and selecting the right tools.

profile-pic
Sam Magnant Finance & Strategy

Practico Analytics has helped us lay the proper analytics foundation for different projects by guiding us on the best practices of implementing tools like Segment, Mixpanel and Google Analytics. This foundation ensures that we are tracking the right metrics and are able to access the data that we need to make marketing and product decisions.

profile-pic
Richard Chimelis Founder

Ruben from Practico Analytics is quite simply an Analytics wiz. Extremely professional, very knowledgeable and just amazingly helpful guy who will ensure you get your analytics tracking configured the right way, as trust me, it's so easy to make mistakes and put your data in a bad format.

profile-pic
Simon Turner Growth Manager

COPYRIGHT © 2020 · PRACTICO ANALYTICS