Mixpanel Analytics Video Course: Everything You Need to Know to Start Collecting Data

The Ultimate Video Course for Mixpanel Analytics: Everything You Need to Know About Implementing and Using Mixpanel

The Ultimate Video Course for Mixpanel Analytics: Everything You Need to Know About Implementing and Using Mixpanel

Mixpanel is one of the world’s most advanced analytics tool but it requires the proper setup, otherwise you will not be able to get the most out of this tool. This course will show you how to properly plan your Mixpanel implementation and how to use the different Mixpanel reports to analyze your data.

I understand where you are coming from. You believe Mixpanel will help you find actionable insights that you can then use to grow your startup faster. You will finally be able to make decisions based on data instead of just guessing what is working and what isn’t.

And you’re right. Mixpanel will help you understand how your marketing campaigns are doing, how your users are using your product and much more. However, you first need to understand how to properly setup Mixpanel and how this setup is fundamentally different from other tools like Google Analytics.

I created this course to help startups get started with Mixpanel properly. I seen too many Mixpanel accounts with useless or innacurate due to the wrong implementation. Companies eventually give up on analytics and go back to whatever they were doing before.

Here’s what this video course contains:

  • 29 video lectures
  • 3 hours of content
  • Tracking templates
  • Further resources to help you better understand analytics, A/B testing and industry metrics.

Let’s get started.

Mixpanel Course Curriculum

I organized this course into 5 sections. The first two sections will walk you through basic Mixpanel concepts and get you tracking your first event.

In section 3, we’ll work on creating our tracking template. This document will save you a lot of hassle and time as you implement Mixpanel.

In section 4, I’ll give you a crash course on the different Mixpanel reports and how you could use them. This is the same training sessions that I run with clients after I help them set up Mixpanel.

In section 5, we will look at some of the advance uses of Mixpanel like custom reports. This section is optional especially if you’re just getting started.

You can come back to this page at any moment to continue working through the course. Alternatively, you can also download all of these videos onto your computer. Simply click here to download this entire video course.

Related: Too much content to consume at once? I combined all the MP4 video files and any documents like the tracking template into a single zip file that you can download to your computer right now. Simply click here to access these videos in a zip file.

  1. Section 1: Getting Ready to Set Up Mixpanel
    1. Welcome to the Ultimate Video Course for Mixpanel
    2. Why You Should Define Your Top 1-2 Business Goals First
    3. A Crash Course on Mixpanel Terminology: Events, Properties and Profiles
    4. Should You Track Pageviews or Events with Mixpanel?
  2. Section 2: Installing Mixpanel On Your Website or App
    1. Which Mixpanel Library Should You Use to Track Your Mixpanel Events?
    2. Getting Started with the Mixpanel Javascript Library Plus Should You Use Segment.com?
    3. How to Send Your First Event to Mixpanel Plus How to Use the “Live View” report
    4. How to Track Clicks and Form Submissions using Mixpanel
    5. What Are Mixpanel Super Properties and Why You Should Use Them
    6. How to Properly Identify Users in Mixpanel Using Identify and Alias
    7. How to Set People Properties in Mixpanel
    8. How to Increment Properties in Mixpanel
    9. How to Track Revenue Inside Mixpanel
  3. Section 3: Creating a Tracking Template for Mixpanel
    1. What Is A Tracking Template And How To Create One Even If You Never Done It Before
    2. How To Define Your Key Events In Your Tracking Template
    3. Adding Super Properties To Your Tracking Template
    4. Defining People Properties (or User Attributes) In Your Tracking Template
    5. Adding Optional Events To Your Tracking Template
  4. Section 4: Using Mixpanel to Analyze Your Data
    1. How and Why You Should Use the Segmentation Tool
    2. Setting Up Your Funnels And How To Segment Your Funnel Data Properly
    3. Formulas in Mixpanel: The Best Way to Avoid Excel
    4. Save Time By Saving Your Queries Using Bookmarks
    5. How to use the Retention Report Inside Mixpanel
    6. Using The People Insights Report And How To Use People Properties Throughout Other Reports.
    7. How to Use Notifications to Engage Your Users
    8. Using the Revenue Report Alongside Your Mixpanel Data
  5. Section 5: Advanced Uses and Reports In Mixpanel
    1. Analyzing Your Data Beyond Mixpanel: An Introduction to Custom Reports
    2. Learning How to Properly Attribute Traffic (First, Assisting and Last Touch)
    3. Mixpanel and the Startup Metrics for Pirates by Dave McClure Model

Section 1: Getting Ready to Set Up Mixpanel

Welcome to the Ultimate Video Course for Mixpanel

Welcome to the Mixpanel video course! This first video focuses on two things: who should go through the course and what to expect.

First, this course isn’t meant for everybody. I created this course for companies who sell the following kind of products:

  • Web apps usually through SaaS models.
  • Mobile apps
  • E-commerce companies

Mixpanel is really geared towards the first two type of products though I have seen advanced ecommerce companies find a lot of value too.

Second, I go over the course structure which is divided into 5 sections:

  1.  Course Basics: Breaking down course information and Mixpanel terminology.
  2. Install Mixpanel: Looking at how to send data to Mixpanel plus the different functions available.
  3. Tracking Templates: Planning your Mixpanel integration through a tracking template.
  4. Analyzing Data: Using the different Mixpanel reports to analyze your data.
  5. Advanced use cases: Brief overview of advanced use cases like custom reports.

Return to Top

 

Why You Should Define Your Top 1-2 Business Goals First

One of the biggest mistakes startups make when it comes to analytics is to jump into implementing their tools without figuring out what data they actually need. We are going to avoid this by taking some time to figure out the 1-2 most important business goals that we would like analytics to help us with.

Examples of these goals: increase our signups, increase our user retention and decrease our marketing costs. Whatever the goals are for you, write down the 1-2 most important ones that you would like to tackle in the next 90 days.

Then, figure out the existing number that you would like to improve so if you want to increase signups and you are currently signing up 100 users per month, you goal could be to “increase your monthly signups to 150”. If you’re not sure what your current number is, don’t worry about it too much. We will figure it out once we have a too like Mixpanel setup properly.

Return to Top

 

A Crash Course on Mixpanel Terminology: Events, Properties and Profiles

In this lecture, we are going to take a crash course in the most common Mixpanel terms. You have three major terms:

  1. Events: these are the actions that users take in your product or website. Common actions that could be translated into events are: signing up for your product, downloading a PDF and becoming a paid customer.
  2. Properties: these go along with your events (or actions) to provide more information about any event. For example, our sign up event could include the following properties: first name, last name, email and location like country, city and region. You can create your own properties plus Mixpanel also tracks several properties by default.
  3. Profiles: these are also called “users” in Mixpanel. Profiles is how you can attach events to a specific user and then view their activity instead of looking at anonymous activity (think Google Analytics).

Return to Top

Related: Too much content to consume at once? I combined all the MP4 video files and any documents like the tracking template into a single zip file that you can download to your computer right now. Simply click here to access these videos in a zip file.

 

Should You Track Pageviews or Events with Mixpanel?

Mixpanel isn’t like Google Analytics. You want to focus on tracking actions that your users take and align those actions to events. For example, let’s say a user has to take three actions to sign up for your product:

  1. Viewed the Features Page
  2. Choose a Pricing Plan
  3. Complete the Signup form

You could create the following events in Mixpanel to match these actions:

  1. Viewed the Featured Page
  2. Selected a Pricing Plan
  3. Signed Up

Steps 2 and 3 are clearly actions that user took: they selected the pricing plan they wanted and they completed a form. Step 1 is a page view since all they had to do was view the page however, we need this step to create our funnel so we’ll make an exception on the page view vs actions rule. The more you focus on actions, the more useful your data will be and the less events you will have.

Return to Top


Sign up to watch the remainder of this course

Ruben Ugarte
Ruben Ugarte
I'm the founder of Practico Analytics and I created this company to help companies use analytics data to grow their web and mobile products. I love combining data, psychology, and systems in work and in personal projects.

Leave a Reply

Your email address will not be published. Required fields are marked *