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Dealing with the Human Challenges of Data to Find Actionable Insights Webinar

Watch the instant replay of this webinar.

In this webinar, I want to help you tackle the toughest unexpected challenge that companies will face: actually using the data. Too many companies spend tons of money and resources on data that no one ever uses.

This is like running down the entire field and stopping at the 5-yard line. You’re almost there but are unable to close follow through.

Here’s what I will cover:

1) I’ll guide you through the common day-to-day issues you will face and how to systematically solve them. These are the small but critical tasks that need to be solved every day.

2) I’ll also help you establish a critical internal role: data marriage counselor. This is a role that all companies should have, its main function being to bridge the gap between the people who use the data (typically marketing and sales) and the people who implement it (typically engineers). There is always a tension between these two groups, but this tension can be harnessed with the right approach.

3) Finally, we’ll talk about how to deal with trust issues with your data. If people can’t trust the data, they won’t use it. This is a frustrating challenge that most companies think they can solve by using logic. Instead, they need to view it as a psychological challenge and deal with it appropriately.

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Simon Turner Growth Manager

Practico helped our engineering team stay focus on the thing we do very well: building a great product. They provided guidance on the best tools that would work for us over the long term and helped us understand the technical implications of tools like The Practico team gave me the confidence that we were implementing data in the best way possible and we weren't going to shoot ourselves in the foot in the long run.

John Rush CTO

Practico helped us design an analytics strategy for our company that could help us accomplish our short term goals while laying a solid foundation for the future. Internally, we understood deeply how to make our product better but we lacked expertise around analytics and how to properly implement tools like and Mixpanel.

Gaston Blanchet Head of Growth

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Paul Greenberg CEO


Practico Analytics was essential for our implementation of a fully functioning analytics program within our company. Without our own in-house data expert, we could not have set up our analytics program without Practico. They started by helping us to analyze all the metrics we were currently tracking across the company, and what data we wished we were tracking. They then helped us to drill down and determine which metrics were essential for the stage of growth we were at. Finally, they helped us to design an automated system for tracking the data from all the disparate sources that our B to C company was dealing with. I cannot recommend them more highly.

Chris Boas Founder

Ruben from Practico Analytics helped us understand the weaknesses in how our team was using data and prepared a strategy that would allow us to solve these challenges and level up your analytics capabilities. I would highly recommend Ruben to any company that needs an outside perspective on how to solve critical issues like hiring the right people and selecting the right tools.

Sam Magnant Finance & Strategy

Practico Analytics has helped us lay the proper analytics foundation for different projects by guiding us on the best practices of implementing tools like Segment, Mixpanel and Google Analytics. This foundation ensures that we are tracking the right metrics and are able to access the data that we need to make marketing and product decisions.

Richard Chimelis Founder

Working with Ruben from Practico has been crucial to our business. He started by helping us audit our Google Analytics setup and found critical setup issues that affected our reporting. He then worked with us to sort through our data and helped us create our core reports while avoiding the sampling issue in Google Analytics.

Having him as an expert resource made it easier for our team to understand exactly what our users were doing and how we could present this information to our stakeholders.

Chelsea Marketing Manager

Ruben helped us understand how our app (Insights) was performing and how this would affect our redesign efforts. After launching our v2, we were able to see exactly how our users were adopting our new product and the impact of our redesign instead of assuming that something worked or didn't worked. He also served as trusted advisor for our company and always responded quickly to requests or questions.

Saisai Wright Product

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