In this webinar, I want to help you tackle the toughest unexpected challenge that companies will face: actually using the data. Too many companies spend tons of money and resources on data that no one ever uses.
This is like running down the entire field and stopping at the 5-yard line. You’re almost there but are unable to close follow through.
Here’s what I will cover:
1) I’ll guide you through the common day-to-day issues you will face and how to systematically solve them. These are the small but critical tasks that need to be solved every day.
2) I’ll also help you establish a critical internal role: data marriage counselor. This is a role that all companies should have, its main function being to bridge the gap between the people who use the data (typically marketing and sales) and the people who implement it (typically engineers). There is always a tension between these two groups, but this tension can be harnessed with the right approach.
3) Finally, we’ll talk about how to deal with trust issues with your data. If people can’t trust the data, they won’t use it. This is a frustrating challenge that most companies think they can solve by using logic. Instead, they need to view it as a psychological challenge and deal with it appropriately.
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